By Phillip D. Johnson
Avon delivers game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.
Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash*.
“There hasn’t been true innovation in mascara since the 1950s. We realized there was a need for an improved application process and Avon is changing history by introducing a breakthrough with ergonomics in mind that will change the mascara application experience,” states Lisa Lamberty, Avon Executive Director of Color Research & Development
To use, grip at the sides and remove the mascara cap. Rock the brush from side to side to pull out. Bend the brush to your desired angle and apply from root to tip. To close, insert the applicator until it locks in place. The Result is bold lashes with panoramic volume. Eyes appear bigger and lashes look darker, denser and more dramatic. Mega effects Mascara is also clump-proof, sweat-proof, non-flaking, non-smudging and Ophthalmologist tested.
“I love Mega Effects Mascara; the bendable wand allows you to get in close from many different angles, making it super easy to use. I always keep at least one in my makeup kit!” says Lauren Andersen, Avon Global Celebrity Makeup Artist
Avon’s first-ever Wonderbrush fits the curve of your eyes for a corner to corner lash transformation. Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush.
Meag Effects Mascara ($10, in Black and Brown Black) is available exclusively through Avon Representatives. To locate an Avon Representative call 1800-FOR-AVON or visit www.avon.com for additional information.