By Phillip D. Johnson
“I’m enjoying such a beautiful, pure moment in my life. Jasmine is such a timeless, beautiful floral note, and I loved the way the perfumer interpreted it as a modern take on a classic ingredient. I wanted this fragrance to be a reflection of, beautiful, yet empowered femininity.” So said Halle Berry as she launched, Halle Berry Exotic Jasmine (www.halleberryfragrances.com ), the latest addition to Halle Berry Fragrances Family form Coty, Inc (www.coty.com ).
Recently married, expecting her second child and with anew movie due out later this year, Miss Berry is enjoying a rare moment when all stars are in alignment. This feeling of positive contentment is reflected in Exotic Jasmine, a fragrance that captures the actress’s timeless femininity and allure starting with Jasmine- in its purest form. Top notes of fresh Violet Leaf, bright Neroli and airy Cyclamen lead to a captivating heart of blossoming Jasmine Sambac, lush Plumeria Blossom and Fluid Hedione, drawing you in. The fragrance dries down to a warm base of White Cedar, Soft Vetiver and Skin Musk that lingers gently on the skin.
The scent was developed by Symrise perfumer David Apel, who was inspired to create a fragrance that evoked Halle’s soft femininity and modern sexiness. “I created a scent that combines two particular intriguing facets of Jasmine that most appeal to me,” reveals Apel. “First, the intoxicating scent of Jasmine in the air, both opulent and transparent at once. Then, the seductive effect of Jasmine on skin, transporting the wearer to a mystical, sensual place.” This duality, he declares, perfectly captures Halle’s own fascinating combination of classic beauty and smoldering allure.
The packaging is equally as modern and feminine. The Halle Berry Exotic Jasmine packaging visually captures the light, feminine floralcy of the fragrance. The delicate pink juice shines through a chic bottle embossed with a jasmine floral pattern. The signature HB monogram is discreetly embossed on the top of the bottle and serves as a subtle nod to the fragrance’s iconic creator and housed in a subtle jasmine-print package.
Available now, The Halle Berry Exotic Jasmine Collection includes:
Exotic Jasmine Eau de Parfum 0.5 fl. oz / 15ml $17.00
Exotic Jasmine Eau de Parfum 1.0 fl. oz / 30ml $28.00
Exotic Jasmine Body Mist 2.5 fl. oz. /75ml $8.99
Exotic Jasmine Body Lotion 2.5 fl. oz. /75ml In sets only
Exotic Jasmine Shower Gel 2.5 fl. oz. /75ml In sets only
CREDITS:
Perfumer: David Apel (Symrise)
Packaging: Jane Tarallo
Photographer: Alexei Hay
Ad Agency: Laird + Partners
Stylist: Maryam Malakpour
Shoot Location: Milk Studios, Los Angeles, California