By Phillip D. Johnson
Johnnie Walker announces the next step in the art of blending with the launch of the mixture of Johnnie Walker Scotch ® Platinum Label. Inspired by the tradition of the Walker family that consisted of the production of Scotch whiskey blends exclusively for private meetings that were never offered for sale, Platinum Label is the most perfect blend of Scotch of 18 John Walker & Sons has created and will be available in the U.S. this August.
Like the rare and precious metal it got its name, Johnnie Walker Platinum Label is rich and refined, with the complexity and depth you’d expect from Johnnie Walker product. Made-based grain whiskeys and single malt, each matured for at least eighteen years, Johnnie Walker Platinum Label is a complex mixture that contains delicate smoked flavor deep layers perfectly balance the diverse character of the distilleries coming from the timber and which has been aged. The Master Blender Jim Beveridge extracted whiskeys for this mixture from a limited number of selected barrels of between twenty and twenty five distilleries carefully chosen because of their exceptional character.
“Johnnie Walker Platinum Label is the product with the largest commercial launch of the brand, from the presentation of Blue Label,” said Brian Radics , Director of Diageo’s Scotch Whisky. “He’s had a very good reception worldwide. Liquid quality and taste of the whiskey will reaffirm our place as the leading Scotch whiskey brand in the world.”
Johnnie Walker Platinum Label will be available nationwide this August with a suggested retail price of $ 110 . For more information, visit http://www.johnniewalker.com/en-us/platinum/ .
Johnnie Walker encourages you to drink responsibly.