By Phillip D. Johnson
From its famous London store to the makeup artist who created it, Pixi has long had a loyal following that swears by its pure, “makeup to wakeup” products. Makeup artist Petra Strand created the line of multipurpose, skin-illuminating cosmetics to help busy women look like themselves, only more gorgeous. Pixi’s multitasking products allow any woman to simplify their beauty routine with the aim to reveal their natural beauty. The Pixi Fall 2013 Collection launches at Target® Corp stores nationwide and online at www.Target.com in August 2013.
Redness Reducing Primer ($28)
This deluxe treatment primer works to effectively reduce redness in skin while helping to protect skin & prevent irritation. The multi-tasker creates a stay-put base for makeup or can be used by itself for a picture-perfect complexion. Aloe Vera and vitamins A & E calm stressed skin and soothe over-reactive complexions.
Crayon Combo ($18 each)
These dual-ended, cashmere-silky chubby crayons contain light-reflecting pigments to enlarge and brighten tired eyes and work to enhance eyes to perfection in a few easy swipes – no brush required. The formula, containing pearl powder, vitamin E, chamomile extract and caffeine creates a soft finish that stays put for hours on end. Available in Wide Awake (nude + ivory), Super Natural (deep taupe + nude) and Softly Smoky (deep brown + deep bronze).
Seasonal Reflection Kit ($22 each)
Easily enhance eyes and cheeks with this multi-purpose kit that takes the guesswork out of makeup application. The kit contains eight shadows, one cheek color, and fool-proof step-by-step instructions to achieve a gorgeous makeup look in just minutes. Available in Warm Wonder (warm undertones) and Casual Cool (cool undertones).
Perfection Palette ($28)
This perfect face-in-a-case contains two face powders, three blushes and 16 eye shadows for an abundance of seasonal looks. Shades of nude, bronze, pink and tan are combined to create an awakening effect that enhances features and adds a subtle glow. The slim compact travels easily for on-the-go wakeup perfection.
Endless Silky Eye Pen Kit ($25) – Limited Edition, Incredible Value
Line and define eyes with this pack of Pixi’s bestselling, award-winning Endless Silky Eye Pens and a convenient sharpener. These waterproof liners glide like seamless silk onto lids, creating a lit-up & defined look that truly lasts. Shades included: BlackNoir, DeepPlum, BlackCocoa, SageGold and OysterGlow. Dual-ended sharpener is also sold separately ($6).
Endless Silky Eye Pen: NEW Shade – EmeraldGold ($15)
These ultimate hard-working liners give a flawless, solid jewel-toned line in an instant with super long-lasting color payoff. The intensely pigmented pencil’s formula smoothes on effortlessly with a waterproof gel texture and is suitable for even the most sensitive eyes. New shade: EmeraldGold (deep emerald green with gold glimmer).
Lid Last Shadow Pen: NEW Shades – Gentle Gold and Perfect Plum ($18 each)
These smooth eye-enhancers glide on to create stunning looks. The unique cream-to-powder formula is easy to blend, yet stays put. An easy tool for adding an extra touch of luster to any look, these multi-tasking pens are great for lining, shading or highlighting, depending on shade chosen.
Fairy Light Solo: NEW Shades – Bronze Beam and Gilded Olive ($15 each)
These eye shades create a look that is stunning and eye-brightening, while treating lids with vitamin E & Shea butter. They are designed to be brushed on with a single stroke over lid for a gorgeous effect. A large brush can be used to create a sheer wash of color or a shorter bristle brush will deliver a richer look. Fragrance free, paraben free and suitable for sensitive eyes.
Nail Colour Collection: NEW Shades – Precious Pewter, Charcoal Celebration and Deepest Dahlia ($8 each)
Formulated to withstand wear and tear and “3-free”, Pixi Nail Colour is offered in a full spectrum of colors, providing a chip-resistant finish and UV protection for long-lasting color. It’s highly pigmented in rich metallics and a deep Bordeaux look fresh & new for fall.
The Pixi Fall 2013 Collection launches at Target® Corp stores nationwide and online at www.Target.com in August 2013.