By Phillip D. Johnson
This Fall 2013, Triumph, the world’s foremost international lingerie and shape wear company, is making its debut within the United States, as a new phase in their path of international expansion. Since 1886, Triumph has been instrumental in shaping the female silhouette, blending innovative technologies with bespoke craftsmanship in intimates and shapewear throughout the world. As a global leader in lingerie and shape wear design, Triumph will continue to strive for the best, with all the dedication and passion for quality that the US customer deserves and rightfully expects.
Starting from humble roots, Triumph has grown from an operation with six seamstresses producing handmade corsetry in a small barn in Wuerttemburg, Germanyto being one of the leaders of the international lingerie and shape wear business. Nowadays, a high tech operation with close to 50 subsidiaries serving 120 markets and employing over 35,000 people worldwide, these makers of lingerie use innovative technologies to test the boundaries of what is possible, combining art and science, passion and love for detail to make and market, what is, quintessentially, still a handmade garment.
“Our tradition has always been innovation and our history is one of progress,” says Markus Spiesshofer, CEO, Managing Partner and one of the members of the founding families. “Introducing ourselves to the discerning American consumer and treating her to the perfect cutting edge designs, impeccable fit and excelling quality of our lines is a natural further development in making our brand available and accessible to women around the globe.”
Furthermore, the company is still firmly in the hands of the two founding families, holding on to the core principles of constant improvement and evolution, as it continually strives to empower the women who wear their styles to feel their confidently beautiful selves.
Recognized as “The Maker of Lingerie“, Triumph makes a variety of the most iconic and successful selling bra collections of all time. After 127 years in the business, Triumph continues to make its mark in lingerie history, with unrivalled pioneering spirit, quest for new ideas, manufacturing precision and stringent quality control; and its track record of patent applications regularly places the company at the top of its game, showing impressive evidence of their innovative strengths. Having fulfilled a multitude of different consumer desires and requirements around the globe, Triumph is bringing the same sensual understanding of individual personalities and styles to the US. Globally known for impeccable fit and product quality. Triumph prides themselves on their dedication to the advancement of technologies and materials found within each season and collection.