Miami Beach, FL –Renovation carries so much importance to us as human beings. We want our living space to be comfortable but even more so representative of our values and individuality. And the best homes usually have a story within their walls. On March 12 at The Temple House, TREND Group and sister Company Granite Transformations celebrated the official global rebranding and launch of a new product collection, “Immense.” Alongside live entertainment, signature cocktails, and supper-by-the-bite, the world’s leading producers of marble and granite displayed samples of its creative and elegant design. Patterned mosaics and stone were juxtaposed with images of forests, high-rise architecture, temples swimming in fog, and dainty pastel homes blurred by snow.
Attending the event were Kenya Moore and “Flip or Flop” TV show hosts Christina and Tarek El Moussa, the company’s newest ambassadors. Guests enjoyed live music and dance performance framed by the ceiling and walls transformed by light projections into a cityscape, aurora, or even patterned mosaics. Andrea Di Giuseppe, the CEO of Trend spoke to L’Etage about beauty and originality, both of which remain a key element of the business.
Tonight’s event at Temple House is spectacular. Is there anything you’re looking forward to in particular?
We’re just warming up. And it’s already pretty good. We are very excited of course, to have a lot of visitors from different countries.
I know its one thing to see the Christina and Tarek on television, and another to meet them in person. What is your impression of the famous couple?
We only recently started the relationship with Christina and Tarek and it’s been an incredible journey so far. They’re a fantastic couple. I actually watched the show before I met them and thought it was incredible. I’m sure that it’ll be quite a journey working with them.
Do you see any similarities between you and the El Moussas?
We both love a challenge! (Laughs) We’re all about remodeling and design. And our focus is on beauty. I can tell that they’re aligned with our company’s values and principles. We are confident that it will be a long journey. Christina and Tarek are going to be great ambassadors.
The products had quite an effect on those attending the celebration. Christina and Tarek El Moussa revealed that they were quite impressed with TREND and that no other product on the market had impressed them as much. Kenya Moore as well admired the unique and modern design. Luckily enough for the rest of us, the company plans to continue producing its quality designs well into the future. “Immense” catalogue, as well as others, can be viewed and purchased on their website. http://www.trend-group.com/
