By Phillip D. Johnson
Aveda™ The Art and Science of Pure Flower and Plant Essences and maker of botanically-based professional hair care, skin care, body care, Pure-Fume™ aroma, makeup and life style products announces Heart Lands, a limited-edition makeup collection for autumn 2013. The collection will be available while supplies last in Aveda salons, spas and retail locations beginning July 2013.
“Inspired by simpler times, Heart Lands features nomadic-inspired eyes and just-in-from-the-cold, naturally flushed cheeks,” says Janell Geason, Aveda Global Artistic Director, Makeup. “The textures are velvety and the colors rich but not too saturated. I wanted it to look more like a stain, as if the color was radiating from within.”
The Heart Lands Collection includes two Nourish-mint™ Smoothing Lip Colors, two Nourish-Mint™ Rehydrating Lip Glazes, two Nourish-Mint™ Lip Liners, two Petal Essence™ Eye Definers and six Petal Essence™ Single Eye Colors.
The Nourish-Mint™ Smoothing Lip Color ($16, Redwood and Sweetplum) formulas are infused with plant and fruit waxes to help smooth fine lines, hydrate and plump lips and provides creamy, saturated, full coverage with carmine-free pigments.
The Nourish-Mint™ Rehydrating Lip Glaze (Winterberry and Honeytree, $18) glides on smooth for immediate, even color with a satin shine.
The Nourish-Mint™ Lip Liner (Red Petals and Plum Petals, $16) is formulated with plant waxes and fruit butters to help shape and define the lips. The plant lipids deliver a moisturization that is longwearing, non-feathering and doesn’t smudge.
The line’s Petal Essence™ Eye Definers ((Night Lily and Juniper, $16) are formulated from jasmine petals and geranium leaves and the aromatic flower waxes make this formula creamy, blendable and smooth.
The Petal Essence™ Single Eye Colors (Dusk Orchid, Viridian, Ginger Root, Hyacinth, Bronze Patina and Antique Gold, $14) provide crease-resistant color with aromatic flower waxes of jasmine and geranium to create a petal-soft texture that builds and blends effortlessly.
Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically-based products for beauty professionals and consumers. Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first privately-owned company to sign the Ceres Principles in 1989 (Coalition for Environmentally Responsible Economies) and the first beauty company in the world to manufacture with 100 percent wind power . Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. Currently seven products hold Cradle To Cradle certification. The company continues to innovate in botanical technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom to develop performance-driven, plant-based hair, skin, body and make-up products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty.
Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $26 million to support environmental projects around the world. More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors. Aveda products are available in Aveda Experience Centers and more than 7,000 professional hair salons and spas in more than 30 countries and at www.aveda.com.
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