Pucci’s Playful ‘Fun Fair’ Transforms Miami Beach Into a Stylish Wonderland for Art Basel

Camille Miceli, Eve Therond

Pucci brought its signature flair to Miami Beach on December 3rd, transforming the Miami Beach Botanical Garden into a spellbinding “fun fair” during the excitement of Art Basel. Camille Miceli, the brand’s visionary Artistic Director, curated an evening that seamlessly blended fashion, art, and entertainment. Guests were invited to immerse themselves in “Puccified” activities, indulging in creamy gelato, receiving fortunes from mystics, and marveling at magicians’ impressive tricks. Many embraced the celebratory spirit, dressed in Pucci’s iconic prints, which gave the event the feeling of a stylish family gathering.

As the evening unfolded, the music became the heart of the celebration. A DJ played classic Italian tunes, sparking spontaneous singing and dancing as guests fully embraced the moment. The energy peaked when Disco Bambino’s signature Italo-disco beats took over, turning the garden into a high-energy dance floor. The crowd swayed and moved to the rhythm, soaking in the lively atmosphere beneath the garden’s illuminated canopy.

The event attracted an eclectic mix of cultural icons and tastemakers, including Gunna, Saint Jhn, Diana Widmaier Picasso, Cindy Prado, Fernanda Liz, Bruna Lirio, Kristen Noel Crawley, Paola Alberdi, Tinx, Kennedy Yanko, Alan Faena, Trina, Adot Gak, Rachael Russell Saiger, Eva Hughes, Carolina Lindo, and more, each bringing their own charisma to the night.

The magic didn’t end there. Starting December 4th, Pucci’s iconic prints expanded beyond the garden, adorning the entrances of the Miami Beach Convention Center, the Miami Beach Botanical Garden, and even the surrounding sidewalks. This bold and creative display marked the official opening of Art Basel, turning Miami Beach into a living, breathing canvas. Pucci’s presence made it clear that art isn’t confined to galleries—it’s meant to be experienced, celebrated, and lived.

Photo Gallery:

Photo Credit : BFA Imagery & Sinna Naseri