by Phillip D. Johnson
Last night, January 16th, Luxury Swiss LLC held a party launching the opening of Miami’s first Rolex boutique (135 NE 39th Street, Miami, FL 33137) in the Design District. Over 250 guests mixed and mingled with Seymour Holtzman and President of Rolex, Stewart Wicht. The new Rolex Boutique Luxury Swiss space will feature an exceptional collection of watches, highlighting the top 5 Rolex watches and offering a unique and personalized experience for its customers.
Real Housewives of Miami star Adriana de Moura and husband Frederic Marq shared the grand opening with El Gordo y La Flaca’s Raúl De Molina. Also on site was a luxury watchmaker dazzling guests with the intricacies of creating fine watchmaking masterpieces. Chic chocolate boxes and the Rolex catalogue were gifted upon guests’ departure.
Located in Miami’s internationally acclaimed Design District, the Rolex Boutique Luxury Swiss marks a new era in fashion and culture for the exclusive shopping district comprised of luxury retailers.
Almost entirely encased in glass, the 1,250 square foot Rolex Boutique Luxury Swiss will carry the latest interior design elements and materials, giving it a unique approach to the unmistakable Rolex style. The boutique will feature exceptional materials including imported Italian leather and Crema Marfil marble, walnut and bronze. The entrance boasts a large marble archway which frames a 13 foot tall Aqua Glass feature wall, set in walnut which anchors the space. Other unique design features will include oversized graphics, double-sided window displays, bronze columns and a curved floating soffit above the entire space. The store will also house a fully equipped 250- square-foot workshop to assist customers with their service needs.
Michael’s Genuine Food & Drink catered the evening affair with in-season passed hors d’oeuvres including deviled eggs, pigs in a blanket, crispy rice cakes, and stracciatella crispini. Red and white wine flowed while guests also sipped on flutes of champagne, cosmopolitans, and apple martinis. Singer/performer Jenene Caramielo performed throughout the evening.
A leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch launched in 1926, and the Perpetual rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, science, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programs. If you would prefer to buy a Rolex online, Visit this website.
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