By Phillip D. Johnson
Yesterday in Milan, Campari® is officially unveiling the full imagery for the 2014 Calendar which is entitled ‘Worldwide Celebration’. The Calendar is the 15th edition in the prestigious collection and stars Hollywood actress Uma Thurman enjoying 12 intriguing and vibrant festivals from around the world. The 2014 Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari internationally.
From Spring Festival in Beijing, the biggest celebration in China, to Hanami in Japan, where people enjoy the beautiful cherry blossoms of spring, the 2014 Calendar provides a window on the world and invites fans of Campari to embark on a global voyage of discovery. The celebrations in the Calendar span every continent and also include Midsummer’s Eve in England, during which revelers celebrate the Summer Solstice at the historic Stonehenge, and the bright and exhilarating Reveillon in Brazil, the biggest New Year Celebration in the world. Uma stars as the Calendar heroine adorned in a collection of beautiful dresses and shoes from luxurious fashion houses such as Versace, Stella McCartney and Chopard, to name just a few.
On starring in the 2014 Campari Calendar, Uma Thurman comments: “The 2014 Calendar is a stunning piece of artwork which perfectly conveys the positive energy and pleasure which Campari lovers around the world can enjoy through our worldwide celebration. The Calendar photographer, Koto Bolofo, has been fantastic to work with and inspired me throughout the shoot. There is nothing more enjoyable than a celebration and I feel confident that people around the world will enjoy the worldwide celebration which the Campari Calendar provides.”
The 15th edition of the Campari Calendar was shot by noted fashion photographer, Koto Bolofo, renowned for his lively and dynamic imagery. Bolofo was born in South Africa, raised in the UK and now resides in France so is a true world citizen himself and the perfect choice to convey the Calendar’s worldwide celebration.
On the 2014 Campari Calendar, Koto Bolofo comments: “For me, the Campari Calendar is all about pleasure, intrigue and charisma and I feel confident the 2014 edition embodies all of these qualities. Working with Uma has been a joy and I am truly thrilled that the Campari Calendar 2014 can be revealed to the world and enjoyed by all.“
Bob Kunze-Concewitz, CEO of Gruppo Campari comments: “The Campari Calendar 2014 is dedicated to the pleasure that can be enjoyed from travel and discovery around the world. Uma’s passion and style shine through in each and every shot, and she embodies every celebration to provide stunning visuals. Koto has clearly brought his unique eye and creativity to the Calendar and has yet again helped Campari to produce a beautiful piece of art.”
The Calendar theme, Worldwide Celebrations, was created by BCube Milan. Working side by side with the photographer Koto Bolofo on the project were Client Creative Director Andrea Marzagalli and Associate Creative Director Bruno Vohwinkel.
PHOTO GALLERY
(Click on thumbnails to enlarge)
