By Phillip D. Johnson
With the opening, Carrera y Carrera continues its international expansion.
This opening marks another milestone in the company’s international development as Carrera y Carrera crosses borders again, this time to bring its exclusive pieces to China, a market that appreciates the brand’s creations and one that is essential for any global brand. Carrera y Carrera, the international Spanish jewelry firm renowned for its exquisite designs and considered one of the most prestigious in the world, will have a privileged location in the impressive Parkview Green Shopping Center located in the Chaoyang District, home to more than 60% of the commercial agencies and leading global companies in Beijing. The new Beijing boutique has over 60 square meters of floor space and includes a large VIP reception area for its most exclusive clients. It also boasts a reproduction of a traditional workbench, symbol of the magnificent gold craftsmanship of the company. With its new boutique in the capital of the People’s Republic of China, the Spanish brand further progresses its global expansion plan, being present in more than 40 countries.