Miami has unveiled its Host City Poster for the FIFA World Cup 26™, a vibrant and artistic tribute to the city’s culture and passion for fútbol. The poster, revealed on March 24, 2025, at Wynwood Walls, was designed by Rubem Robierb, a Miami-based artist known for his bold visual style.
The artwork features a flamingo in motion atop a soccer ball, its panels showcasing iconic Miami landmarks—from South Beach and Little Havana to palm-lined streets and Art Deco buildings. This striking design captures Miami’s exuberant spirit and connection to the sport, reflecting the city’s dynamic cultural fabric.
Robierb’s design was selected through a competitive process involving nine local artists, chosen for its ability to represent Miami’s unique identity and its deep-rooted passion for fútbol.
“Miami is a global stage, and with the FIFA World Cup 26™ on the horizon, we are thrilled to spotlight our city’s artistic and cultural richness through this iconic piece of art,” said Janelle Prieto, Chief Marketing and Community Officer of the Miami Host Committee. “Rubem’s creation brilliantly represents our city and its passion for fútbol. His design will inspire fans from all around the world as we gear up to host the world’s biggest fútbol celebration.”
The unveiling event included remarks from Alina T. Hudak (President & CEO of the Miami Host Committee) and Janelle Prieto (Chief Marketing & Community Officer), alongside appearances by Mayor Daniella Levine Cava, Mayor Francis Suarez, and Mayor Rodney Harris. Freestyle legend Laura Biondo showcased her record-breaking skills, while NBC anchor Sheli Muñiz emceed the celebration.
The poster is one of 16 distinctive posters representing each Host City of the FIFA World Cup 26™, with Miami’s design joining 15 others across North America.
With Miami set to host seven matches at Hard Rock Stadium from June 11 – July 19, 2026, the city is preparing to welcome fans from all corners of the globe. The poster will play a central role in local campaigns and fan activations as the tournament draws near.
To stay up to date on all FIFA World Cup 26™ developments in Miami, visit MiamiFWC26.com and follow @fwc26miami on Instagram.
The countdown is on—and Miami is ready.
About the FIFA World Cup 2026™ Miami Host Committee
Working in partnership with FIFA and associated sports and municipal entities, the FIFA World Cup 2026™ Miami Host Committee was established to maximize opportunities and deliver an unmatched FIFA World Cup 26™ experience that creates enduring economic, social, recreational, and cultural opportunities in communities throughout Miami-Dade County.
#WeAre26
Discover the unparalleled opportunity to be a part of history as the FIFA World Cup 2026™ descends upon Miami, Florida! The Miami FIFA World Cup 2026™ Host Committee invites visionary brands and businesses to join forces with us in crafting an unforgettable sporting extravaganza. As we gear up for seven epic matches at the iconic Hard Rock Stadium in Miami Gardens, our Executive Advisory Board, led by Miami-Dade Mayor Daniella Levine Cava, is dedicated to ensuring an event of global significance. Seize the chance to showcase your brand on the world stage by exploring our exciting and unique sponsorship opportunities. From prime venue exposure to exclusive event collaborations, your brand can play a vital role in shaping this historic moment. Connect with the Host Committee at info@miamifwc26.com to secure your place in the spotlight. Don’t miss this chance to be part of the magic and make history in the heart of South Florida! For information about volunteer opportunities and event updates, visit www.MiamiFWC26.com. Follow @FWC26Miami.