On and Boiler Room Take Over Downtown for a Game-Changing Clubhouse Nights Miami
On Tuesday, March 18, On and Boiler Room debuted On Clubhouse Nights Miami at Lot 11 Skatepark in downtown Miami, celebrating the intersection of tennis, music, and culture. Produced by On in collaboration with boutique experiential creative agency Harbinger, the immersive event was an undeniable ACE for the city.
To present tennis in a bold, exciting way, On and Boiler Room transformed the Skatepark into a dynamic space, featuring a tennis arena and pop-up shopping experience centered around THE ROGER Clubhouse, On’s latest tennis-inspired lifestyle sneaker. The evening kicked off with exciting tennis matches, featuring On athletes Ben Shelton and Joao Fonseca, along with tennis fans Francisco Lachowski, Jake Nevins, Mia Regan, and Alexandra Katya. The crowd cheered as the athletes served up some intense competition.
After the matches, On and Boiler Room celebrated Miami’s undeniable connection with the influential rhythms of the Caribbean. The evening continued with vibrant DJ performances by dancehall queen Shenseea, dembow pioneer Cromo X, and local club legend MARTE, hosted by Pow Pow. Freestyle skaters created a vivacious backdrop that added to the lively atmosphere.
Throughout the night, guests had the opportunity to meet and mingle with On athletes, explore and shop their off-court collection, and even win exclusive On merch. Attendees indulged in delicious bites, including crisp pizzas from Luna Rossa Brick Oven Pizza, tantalizing tacos from The Wolf of Tacos, and crafted cocktails from Lalo Tequila, E11even Vodka, Manojo Mezcal, and Bacardi.
Notable guests included On athletes Ben Shelton and Joao Fonseca, as well as Evan Ross Katz, Shenseea, Cromo X, Pressure Point, Marte, Jencarlos Canela, Olivia Elliott, Francisco Lachowski, Lina Luaces, Alexandra Katya, Andrea DiValentina, Carla Nunuz, Carolina Lindo, Ceaira Rodriguez, Georges Coupet, Kelly Blanco, Johanna Thompson, Starr Hawkins, Racquel Natasha, Ria Michelle, Erin Newberg, Daniela Ospina, Verginie Tchakrova, Eleanor Tchakrova, Daniela Uribe, Kiara Bencosme, Charles Bertimon, Anoop Pillarisetti, Esteban Said Solana, Mia Regan, Jake Nevins, Ida Badal, Michael Mcgreggor, Alex Heartman, James Harris, Emily Morgan, and Jordana Ashley.
Photo Gallery: [photo credit Diana Zapata]
On Clubhouse Nights Miami was the perfect blend of tennis, music, and Miami’s unique culture—an unforgettable night for all.
ABOUT BOILER ROOM
Boiler Room is an independent music platform and cultural curator, connecting club culture to the wider world, on screen and IRL through parties, film and video.
Boiler Room started with a webcam taped to a wall, opening a keyhole into London’s underground. Since 2010, we’ve built a unique archive spanning over 8000 performances by more than 5000 artists across 200 cities, reaching more than 283+ million per month. Today, we remain true to that history. We support emerging artists. We tell stories from the fringes. We connect local dance floors to the wider world.
@boilerroomtv
ABOUT On:
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
ABOUT HARBINGER:
Harbinger is a creative agency and production company specializing in advertising campaigns, digital content, and immersive brand experiences with clientele that represent a global network of established and emerging names in fashion, music, sportswear, lifestyle, and much more. Harbinger worked in collaboration with On on the event concept and production execution, acting as the boutique experiential creative agency behind the project.