As he put it, “One day I was looking through my closet and noticed that I didn’t really have so many long sleeve shirts. I had a lot of short sleeve t-shirts that I wore with a sweatshirt, but not as many long-sleeve tees. So I headed online to buy some more long sleeve shirts but not one store had what I was looking for. I was shopping for a long sleeve t-shirt with a cool graphic design across the chest. But what I found was that most long sleeve shirts were either boring old solid colors with no design, or they had an outlandish graphic print that sprawled across the entire shirt. I wanted a happy medium, and I couldn’t find one. I couldn’t believe what I was seeing, why doesn’t one store have what I am looking for?” as he says about his style before Aedran.
Joe and Andrea believe that future generations want simplicity and clothes they can buy that are just as comfortable as they are stylish. Introducing a new aesthetic in fashion and design, Mr. Sutton is as much a skilled professional as a truly unforgettable and capable human being. He is an artist of fashion, design, marketing, advertising and lifestyle. As time goes on Mr. Sutton and Ms. Edelman will continue to build their brand and develop more designs for Aedran. I for one am looking forward to seeing what they do next for their trendy and hip apparel line.
AEDRAN apparel can be ordered at their site, AEDRAN.com or Instagram @AEDRAN