Swarovski The Wizard of Oz 1939 Metro-Goldwyn-Mayer


Swarovski celebrates its long-standing relationship with Hollywood and the film industry by supporting the groundbreaking multimedia exhibition Hollywood Costume, opening to the public on October 2nd, 2014 in Los Angeles, CA.

The exhibition, organized by the Victoria and Albert Museum in London and sponsored by Swarovski, explores the central role of costume design as an essential tool of cinematic storytelling. The exhibition will feature more than 150 costumes, including memorable designs from The Wizard of Oz, The Great Gatsby and more.Swarovski Logo

The crystal house has provided the all-important sparkle to Hollywood’s wardrobes since the 1930s, when Swarovski crystals began to light up the silver screen in classic films like Gone with the Wind, Gentlemen Prefer Blondes and Breakfast at Tiffany’s. In recent years, Swarovski has worked closely with talents in costume and set design on blockbusters including Black Swan, Skyfall and The Great Gatsby, and its crystals have been the key creative ingredient in the dazzling set design for the Academy Awards since 2007.

“Swarovski’s history of working with costume, jewelry and set designers on some of Hollywood’s most iconic productions goes back 75 years to when Dorothy first tapped her Swarovski-encrusted ruby slippers,” said Nadja Swarovski, member of the Swarovski Executive Board, “so we’re thrilled to support this landmark exhibition at its new home in Los Angeles.”

The exhibition explores the central role of costume design – from the very glamorous to the very subtle – as an essential tool of cinematic storytelling. Swarovski has worked hand in hand with 31 of the costume designers whose work is featured within Hollywood Costume and was used as a creative ingredient in more than 18 of the costumes featured in the exhibition.


Tickets available for purchase at: http://www.oscars.org/hollywoodcostume/index.html

About Swarovski Stage and Screen
With a history spanning more than 80 years on the silver screen, and having worked hand in hand with countless stylists, costume, jewellery and set designers on some of Hollywood’s most iconic productions, Swarovski crystals have played a supporting role in some of Hollywood’s most memorable cinematic moments.

Swarovski’s mission within stage and screen is to collaborate and nurture world leading creative talent – stylists, costume designers and production designers. Swarovski aims to increase the company’s brand perception internationally and associate themselves with high caliber projects and industry creatives forming strategic and fruitful partnerships

The Wizard of Oz, (C)1939 Warner Bros. Entertainment Inc. (PRNewsFoto/Swarovski)

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