On June 21, 2023- Manhattan’s glitterati converged to celebrate the eagerly awaited launch of the Aroma360 Perfume and Body Collection, featuring Winnie Harlow. This exclusive event unveiled five opulent, gender-neutral fragrances, each inspired by vibrant colors: Red, Black, Purple, Green, and Blue. The Buddha-Bar New York was masterfully transformed into a stunning oasis of flora and fauna, setting the stage for an indulgent 7-course culinary journey and a memorable evening.
The event attracted a line-up of influential and trendsetting figures from diverse spheres. Bravo’s Real Housewives franchise was well-represented by the fashion-forward Cynthia Bailey of Atlanta, the influential Sonja Morgan, the trailblazing Kelly Bensimon, the chic Leah McSweeney of New York, and the style-savvy Brooks Marks of Salt Lake City. In addition, the sought-after Sports Illustrated cover model Brooks Nader, the renowned nightlife impresario Susanne Bartsch, and the dazzling Aquaria, winner of RuPaul’s Drag Race Season 10, were among the distinguished attendees. Their collective presence infused the event with an added layer of sophistication and trendiness.
The guest list extended to the fashion and beauty world with Julia Haart from Netflix’s My Unorthodox Life, celebrity hair stylist Brad Mondo who is also the founder of XMONDO Hair Care & Color, lifestyle YouTuber Gabi DeMartino, Jillian Hervey of the R&B duo Lion Babe, renowned fashion designer Brandon Blackwood, and superstar stylist Ty Hunter. The Muses DJ duo electrified the atmosphere throughout the night.
Joining Aroma360 Founder and CEO Benzion Aboud, supermodel and entrepreneur Winnie Harlow captivated the attendees during the cocktail hour, making her presence felt at each of the five scenting stations. This preceded the seven-course dinner, which showcased the exquisite taste and meticulous attention to detail that Aroma360 is renowned for. In an interview, Harlow expressed her preference for the red fragrance, but also noted her fondness for the blue and green scents, reflecting her fluctuating moods.
The grand entrance of Cynthia Bailey, star of Bravo’s Real Housewives of Atlanta, was a spectacle that stole the show. Her descent down the dramatically lit staircase into Buddha-Bar’s main dining room held the rapt attention of everyone present.
Kelly Bensimon, fresh from filming Bravo’s Real Housewives Ultimate Girls Trip and a visit to St. Barth, added to the illustrious gathering by joining Aroma360 Founder Benzion Aboud.
Sonja Morgan, star of Real Housewives of New York, made her entrance with her effervescent personality and dynamic presence, charming the audience with her undeniable charisma.
The excitement was palpable when Brooks Nader, a recent Sports Illustrated cover model, shared her inspiring journey since appearing in the magazine. She also expressed her eagerness for Miami Swim Week, where she will feature in the Sports Illustrated Swimsuit Issue in just two weeks.
The launch event of the Aroma360 Perfume and Body Collection was a resounding triumph, leaving a lasting impression on the fragrance industry. Through their exquisite scents and commitment to luxury, Aroma360 continues to redefine the epitome of sophistication.