By Phillip D. Johnson
Betsey Johnson is truly the Unsinkable Molly Brown of the fashion industry! After what was one of the most fun shows of the 2013 Fall/Winter Showings at Lincoln Center last February, she’s back with a fabulous new swimwear collection and partnership with the Malibu Design Group, one of the most innovative swimwear manufacturers in the swimwear industry.
The iconic Johnson hosted an evening, full of fun, flare and cocktails to launch her new Spring/Summer 2014 swimwear collection during Mercedes-Benz Fashion Week: SWIM in Miami on July 20, 2013 on the whimsical rooftop of The Betsy Hotel. A local Miami DJ lit up the night with scintillating tunes while guests were treated to an exclusive first look at Betsey Johnson’s new collection. The evening also celebrated the announcement of Betsey’s new partnership.
Founded in 1982, Malibu Design Group has been at the forefront of the swimwear industry for over three decades and an innovative manufacturer of children’s, junior’s and women’s swimwear and cover-ups. For the past three decades, the privately owned company has come to be known as an industry leader for its exceptional fit and quality, coupled with trend-right fashion design. Offering exceptional fit and quality, combined with cutting-edge design, MDG continues to produce the latest in swimwear style for children’s, juniors’, and women’s.
For the new Betsey Johnson swim line, the design team at MDG felt there is was no greater inspiration than Betsey herself. Using her signature effervescent energy, quirky sensibility and great love of color to drive the design direction, MDG has infused the collection with a modern twist based on current trends, extensive travels, and great vintage finds. Full of ruffles, bows, peplums, embellishments, and sheer mesh inserts, the collection is truly Betsey-licious! Can I say how much I adore this collection!? It’s so Betsey!
Betsey comments: “My swim is for the young and the forever young! It’s fun and flirty and a little bit rock and roll. I want my girls to feel good in my suits so it’s also all about the fit!” And that’s no lie.
MDG President Henry Fan comments: “We are excited to partner with the iconic brand Betsey Johnson. This is a great way to expand our contemporary portfolio and we are honored Betsey is leading us there.”
Betsey Johnson’s SS14 swimwear collection retails between $120 and $150. The collection will be available October 2013 at better department stores and on www.betseyjohnson.com.
Headquartered in Los Angeles with a showroom in New York, Malibu designs can be found in department stores and specialty stores nationwide. For more information, please visit http://www.malibuswim.com.
Press Inquiries: Lauren Junge | FACTORY PR | [email protected] | 212.941.7057
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