By Phillip D. Johnson
New Baby-G BA110, BA111 and BA112 Collections Keep “In Time” with G-SHOCK Favorite
Casio Baby-G is growing up this holiday season with a new collection of timepieces inspired by its analog and digitally-dynamite “big brother,” g shock original. Fashioned with G-SHOCK’s hallmarks in toughness and durability, these watches are designed to delight wearers with a look of strength that is synonymous with Baby-G, but with a more sophisticated, edgier design to fit the lifestyles of the newest millennial tastemakers. These watches offer the perfect gift-able accessory for the holiday season.
Casio’s female timepiece brand, Baby-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the synergy of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same superior functionality that G-SHOCK is known for, Baby-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions.
This season, Baby-G is making a wrist wear statement with a three-fold debut of the BA110, BA111 and BA112 collections, which were designed to mirror G-SHOCK’s most standout model – the XL GA110 line – in nine distinctly feminine colors. The BA110 model(s) feature a lightweight, glossy resin band in four fashionable hues of black, white, platinum and matte translucent, casting a spotlight on the large watch face brushed in striking gold, rose-gold and silver metallics. The BA111 collection adds three high-intensity, monochromatic models in pure white, champagne and gold. Finally, the BA112 line showcases two jewel-toned gems in cobalt blue and magenta, complete with vibrant multi-colored dials.
Perfect for the multitasking mom, the trendsetting fashionista, the tech-savvy guru or any woman on your gift list, the timepieces are each equipped with a layered 3D metallic face, along with gear motif hands, which nod to the sophisticated styling cues of industrial design. Even in mirroring the aesthetic of G-SHOCK’s GA110 model, the watch stays true to Baby-G’s signature functionality and strength with a shock resistant, 100 meter water resistant structure, an LED backlight, 48-city world time, three multi-function alarms, 1/100th second stopwatch, countdown timer, and 12/24 hour time formats. This timepiece blends style and performance seamlessly, appealing to the on-trend types, function-over-fashion females, and those one in the same.
“This collection has been one of our most anticipated Baby-G launches and we expect our customers to embrace them this season,” said Shigenori Itoh, Chairman & CEO of Casio America. “G-SHOCK roll-outs have always been met with great reception, so taking that applauded design into our own product portfolio was an easy decision. The look is strong, but chic and fashion-forward at the same time – just like our Baby-G loyalist!”
The Baby-G BA110, BA111 and BA112 model(s) are available at select Nordstrom, Bloomingdales and Macy’s stores for an MSRP of $120. Please visit www.baby-g.com for more information.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.
The brand has partnered with some of the hottest names in music, fashion and pop culture on standout Baby-G watch collaborations, the most recent including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. In 2014, Baby-G will celebrate its 20th anniversary.
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