From December 5-7, 2017, Art Basel goers had the opportunity to dance inside an art installation that “doubled” as a fully-functioning nightclub. “The Prada Double Club Miami”, a Carsten Höller project by Fondazione Prada, opened for just three days in a former Miami film studio complex. The installation offered a unique approach to entertainment and hospitality with the intention of sparking dialogue about music, lifestyle, contemporary art, and design. In this creation Höller, a German artist based in Stockholm set out to investigate the notion of two sides: he designed two unique spaces which offered visually and acoustically opposed experiences, with no sense of connectivity or fusion.
The Prada Double Club Miami, designed by artist Carsten Höller, is open in the Wynwood District from December 5-7, 2017. Photograph by Casey Kelbaugh
One side of the installation/nightclub was an entirely monochromatic indoor room with rotating dance floor. Walking inside resembled stepping into a black and white photograph, even the bartenders were covered in grey paint and wore white gloves. The only drinks they made were clear or black; no colorful mixers available.
The Prada Double Club Miami, designed by artist Carsten Höller, is open in the Wynwood District from December 5-7, 2017. Photograph by Casey Kelbaugh
The other side was an outdoor hyper- polychromatic garden with ambitious neon lighting. While International DJ’s played inside, a range of Caribbean and South American musicians such as Wyclef Jean performed outside.Each performer embodied the oppositional concept behind the project itself: guests and clubbers were able to cross permeable boundaries to venture into a double dimension and “schizophrenic” journey. “The Prada Double Club Miami” made it possible for art to move outside its usual restrictive contexts transforming it into a real-life experience perfect for Art Basel.
The Prada Double Club Miami, designed by artist Carsten Höller, is open in the Wynwood District from December 5-7, 2017. Photograph by Casey Kelbaugh
-
- The Prada Double Club Miami, designed by artist Carsten Höller, is open in the Wynwood District from December 5-7, 2017. Photograph by Casey Kelbaugh
-
- The Prada Double Club Miami, designed by artist Carsten Höller, is open in the Wynwood District from December 5-7, 2017. Photograph by Casey Kelbaugh
