Dive into Lila Nikole: The Brand Making Waves at Miami Swim Week

Words by Shirley Reynozo

Welcome to the vibrant world of Lila Nikole, a Miami-based swimwear brand that’s turning heads and setting trends at Miami Swim Week. Led by the fiery Aries, Lila Nikole, this brand is all about empowering individuals of all shapes, sizes, and backgrounds.

One of my favorite designers from the runway was from the fashion icon Lila Nikole, the swimwear fashion brand that brings vibrant art and style to your swimwear collection. Their stunning bathing suits are a perfect blend of bold patterns and impeccable design, ensuring you make a splash at every pool party. With a commitment to size inclusivity, Lila Nikole offers a range of fits that celebrate every body type, so everyone can feel confident and chic. Lila Nikole may have been the most inclusive brand on the runway. 

Miami Swim Week Exclusive Interview:

Lila Nikole Brings Creativity and Inclusivity to the Runway

From College Project to Swimwear Sensation

Lila Nikole is a Miami based company and they do all of their production  in the 305. At the panel with Snatched Plastic Surgery, Lila Nikole shared that her journey began in college with a competition that sparked her passion for designing swimwear. Inspired by her tenacity, I followed up on this story backstage of the Art Hearts Fashion show.

“I decided that I wanted to go to school to be a costume designer. I’ve always made clothes and tore things up, it’s been my go to. I went to school for costume design to learn some of the business aspects of it and I needed to make swim wear as one of the projects. When I started to make the swimwear I put them in a competition and made some money.” she shares. 

Winning that competition was just the beginning. With the prize money, she bought more materials, created a basic website, and watched as her designs started selling. Fast forward to 2024, and Lila Nikole is a force to be reckoned with in the swimwear industry.

This Season’s Unique Vibe

This season, Lila Nikole’s collection at Miami Swim Week stands out with its artistic flair. “This collection is more art based. I tried to make pieces with more visuals and graphics versus all over prints.,” she explains. 

The collection includes reversible and unisex pieces, catering to a diverse range of body types. It’s all about pushing the boundaries and redefining swimwear fashion.

Inclusivity at the Core

Inclusivity is a cornerstone of Lila Nikole’s brand. She emphasizes, “When I look for models I look for people that are interesting. It doesn’t matter what our background is, what your ethnicity is, it doesn’t even matter your shape. If you can body the runway, that’s what I look for. In the end, the people that were the collection are just people, of all shapes, all sizes, all ethnicities. I think it’s really important that we share that with everyone that purchases the products.” Her commitment to representation ensures that everyone who wears her collection feels seen and celebrated.

Empowering All Women

One of the most rewarding aspects of Lila Nikole’s work is hearing from plus-size women who feel empowered by her designs. “The best thing is when you hear women say how empowered, sexy, and glamorous they feel, and how included they feel,” she says. Making people feel good and confident in her creations is her ultimate goal.

The Aries Fire

Lila Nikole attributes her relentless drive to her Aries zodiac sign. “I am a fiery Aries. I am aggressive with what I want, I am determined, I do not take no for an answer. I do what I want. If I can’t figure out a way, I will find another way to do it. I think that being an Aries fire sign is what burns in me and why I keep pushing forward,” she declares. Her fiery passion fuels her creativity and determination to keep pushing forward.

Looking Ahead

As we wrap up this exclusive chat, Lila Nikole’s excitement for the future is palpable. “I really enjoyed this Miami Swim Week and cannot wait for the next one,” she beams. With her unique designs and unwavering commitment to inclusivity, there’s no doubt that Lila Nikole will continue to shine brightly on the runway.

Stay tuned for more updates on Lila Nikole and her incredible swimwear collections! 🌊✨

Embrace the sun, sand, and sea with Lila Nikole‘s summer selects, where fashion meets art in the most dazzling way.

SPECIAL THANKS

Thank you to Art Hearts Fashion, the king of Miami PR – Timur Tugberk, Tara Gaines and to The Gabriel Miami South Beach, Curio Collection by Hilton. 

Thank you to our phenomenal sponsor, Snatched Plastic Surgery, who has truly made Miami Swim week a phenomena experience. The Founder & CEO Claudia Borges, is a dynamic and accomplished professional experienced Medical Executive with a demonstrated history of working in the medical practice industry. Skilled in Analytical Skills, Sales, Medicaid, Spanish, and Managed Care, Claudia is a lovely example of a Latina entrepreneur with beauty, brains, and community oriented philosophies. Thank you for making this Miami Swim Week Season memorable for us all!