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Irma Martínez

Entrepreneur, Style Expert, Author, Founder & Creative Director of Trendy Group

As a salesperson at a Miami boutique, Irma Martinez used to dress the mannequins in the windows. Customers loved the way she put the outfits together — so much so they’d come in and buy all the pieces.

Irma has always been a creative dresser, skipping the rules and mixing items in a unique way. She’d make things her own, twisting a knot in a shirt or wearing shiny shoes in the middle of the day.

“I used to get sick of everybody dressing the same, like there was a code for everything — this for this place, this for this,” Martinez remembers. “I was the rebel.”

“I mean, I would never believe it,” Martinez says. “Even sometimes when I’m with an artist at Madison Square Garden or something like that, I’m like, Wow, I cannot believe it. I’m here.”

About The Author

Sara Nardea is no stranger to the art world, selling her own paintings and curating exhibitions -- from pop art to abstraction and now to art journalism, she is bringing her New York success to the up-and-coming Miami scene. Sara is now a contributing writer and editor at L'Etage Magazine.

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