In the rhythm of Miami’s ever-evolving swimwear scene, lifestyle fashion brand GUESS returned during Miami Swim Week with an intimate kickoff celebration on May 30 at The Standard Spa, Miami Beach. The evening welcomed around 175 guests, including The Real Housewives of Miami’s Larsa Pippen, former Bachelorette Jenn Tran, model Hayley Hasselhoff, and more—each dressed with effortless flair, arriving to toast the brand’s two-week takeover of the iconic hotel.
GUESS isn’t new to this; it’s a brand with decades of history, known for shaping trends and turning fresh faces into household names. So when they host something, it’s done right.
The private event featured an intimate swim presentation showcasing the brand’s latest collection, paired with craft cocktails and fresh coconut water stamped with the words “GUESS Iconic.” Guests left with curated gift bags offered exclusively that evening, while a calligrapher personalized perfume bottles and glasses cases for those who wanted something a little more bespoke. GUESS-branded towels and pillows framed the pool deck, with surfboards displaying the signature logo adding a bold, summery touch. A custom photo booth added a playful moment for snapshots against the tropical-chic setup.
The takeover goes beyond a typical celebration. Through June 15, The Standard’s pool deck transforms into a relaxed retail oasis with GUESS-branded towels and the standout GUESS Marciano beach handbag dotting the space. Guests can shop the latest swim, ready-to-wear, and accessories collections, and engage in interactive activities that highlight the brand’s fragrance, footwear, eyewear, and handbag categories.
As GUESS continues to deepen its Miami Swim Week presence, the two-week collaboration is a clear nod to the brand’s staying power—and its ability to stay fresh while staying true to what made it iconic in the first place.
Photo Gallery: (Photo by Jason Koerner/Getty Images for GUESS)
