Fashion stylist, producer, and artistic director, Jesus Luviano, collaborates with acclaimed Getty Images photographer, Mark Gunter, and up-and-coming model Joshua Guevara, highlighting Dolce & Gabbana’s Fall Winter 2024 Haute Couture Menswear in a standout U.S. campaign.
For his recent fall fashion campaign, Luviano collaborated with the acclaimed makeup artist and hair stylist, Carlos Gonzalez. Drawing from his unique journey and experiences, Luviano reflects on his determination and aspirations: “As a proud Mexican immigrant who came to Los Angeles several years ago and is living under the DACA program, I am determined to make a positive impact in the U.S., especially in the fashion industry across Los Angeles, New York City, and Miami, some of the top fashion capitals for emerging fashion directors and stylists. As a proud Mexican and Deferred Action for Childhood Arrivals (DACA) immigrant living in Los Angeles, it has always been my mission to go after the American Dream and establish a career here in the U.S. Planting roots in this country is the realization of a fantasy come to life. I’ve taken my greatest wishes, hopes, and passion to enter the fashion industry and contribute in a meaningful way through hard work, focus, and perseverance. Having the opportunity to do what I love in the fashion world is a dream come true, and this latest fashion campaign is the real-life manifestation I’ve been diligently working to achieve. It feels remarkable to launch this campaign with a team of experienced professionals like Mark, Carlos, and Joshua.”
Luviano assembled a skilled team in Los Angeles to unveil a distinctive campaign spotlighting the latest men’s wear pieces from Dolce & Gabbana. Drawing inspiration from the brand’s Alta Sartoria show held in 2023 in Ostuni, Italy, he curated garments and jewelry that reflect the mesmerizing and magical atmosphere of the event. Beige, white, and various shades of brown dominated the color palette, complemented by the brand’s signature transition from pristine white to deep black. “Dolce & Gabbana’s recent collection was instrumental in shaping my vision for this fall campaign. Each piece transported me into their captivating realm, emphasizing intricate embroidery in silk organza and lace bedecked with shimmering elements. This culminated in a magical experience, where each fashion look was intended to be simple yet epitomizing timeless elegance and sophistication,” he expressed.
Shot both in a contemporary studio and at a picturesque outdoor location in LA, Luviano eagerly looks forward to unveiling his new fall fashion campaign to fashion lovers across the globe. “This fashion campaign showcased leather shorts with square designs, gentle flowing shirts, delicate silk fabrics, and an overarching modern aesthetic with slender silhouettes, epitomizing the quintessential Palm Springs festival attire.” Luviano said.
In mapping out his progression in the domain of fashion styling and production, Luviano acknowledges Metropolitan Fashion Week and Art Hearts Fashion as cardinal influences. Engaging with the titans of the runway fashion industry has broadened his horizon, filling his heart with immeasurable joy and gratitude. “I’m profoundly thankful to the mentors and leaders who’ve consistently backed me from the inception. My aspiration is that my contributions to the fashion realm not only resonate joy with many but also mirror the aspirations and pride of those who mentored me.”
Metropolitan Fashion Week and Art Hearts Fashion have significantly shaped Luviano’s path in fashion styling and production. “Being part of the runway fashion industry, collaborating with its best, has been a profound learning experience. I’m filled with gratitude and joy. I want to express my deep appreciation to those who’ve supported and believed in me from the beginning. It’s my hope that my work in fashion not only brings joy to others but also honors the trust and guidance of my mentors.”
For this fall fashion campaign, he collaborated with renowned makeup artist and hair stylist, Carlos Gonzalez. “Where I’ve come from and where I am now, being creative and passionate in the fashion industry in LA, is a big testament that anything is possible. I’m grateful for the team that helped me produce this beautiful fashion campaign– their creativity and energy in developing this campaign was inspiring and I can’t wait to do more exciting things like this in the future.”
Jesus Luviano, originally from Michoacan, Mexico, is a distinguished former ballet dancer now making waves as a rising fashion show producer and casting director in Los Angeles, CA. His journey to the U.S. was driven by an ambition to excel in a professional dance career. His dedication bore fruit when he trained at renowned institutions like Shirley Winters Ballet and Fresno City College Theater & Dance. Here, he honed skills in competitive dance and choreography, collaborating with esteemed choreographers from Central California Ballet Dance Company and Alonzo King Lines Ballet. Completing his education at CSU Fresno, he graduated Cum Laude, majoring in Sports, Entertainment Arenas, Theater, and Facilities Management/Special Event Production. Over the last decade, Luviano’s professional trajectory in the entertainment realm has been notable, associating with celebrated brands like the Ellen DeGeneres TV Show, New York Film Academy (NYFA), and the Greek Theater in Los Angeles. His fervor for promoting diversity and infusing creativity in live entertainment and events remains undiminished.
In the fall of 2017, he became a part of the influential Metropolitan Fashion Week team, a forerunner in the world of fashion runway show production. The illustrious team is helmed by president and founder, Eduardo Khawam, and Executive Producer, Paul Jaramillo, the driving force behind the renowned Cirque du Soleil. Additionally, Luviano has begun collaborating with Art Hearts Fashion, closely working with its founder & CEO, Erik Rosette. His contributions span events like Miami Swim Week to Los Angeles Fashion Week, underscoring his commitment to spreading joy and positivity. Reflecting on his experiences, Luviano often says, “It’s the special people we meet along this road who help us appreciate the journey.”
Jesus Luviano is gaining recognition as a rising fashion and production director, with a keen eye for scouting and managing model castings for high-profile events. His talents extend to nurturing emerging models, singers, dancers, and influencers in the talent management sphere. To stay updated on his latest campaigns, collaborations, projects, and events, you can follow Jesus on Instagram @Jluvi.