Porsche Drives Passion Home With SMEG Design Collaboration

Porsche and Smeg have officially joined forces in a bold celebration of heritage, innovation, and design excellence. Two global icons of timeless design, performance, and craftsmanship unite for a limited-edition collection of kitchen appliances that are driven by passion and refined by design.

Porsche x Smeg is seamlessly crafted for both design lovers and automotive enthusiasts because it merges automotive prestige with home lifestyle in a way that reflects the quintessential identity and instant design recognition of both brands.

The limited-edition collection includes the FAB28 fridge in multiple design editions, a bean-to-cup coffee machine, and a suite of toasters, kettles, and blenders. Each piece embodies Porsche’s precision engineering and Smeg’s Italian design mastery, forming a collection that bridges the spirit of the racetrack and the elegance of the modern kitchen.

Two Legacies, One Vision

United by an unwavering passion for craftsmanship and innovation, Porsche and Smeg have created a capsule collection that merges performance with lifestyle design.

At the heart of this collaboration lies a shared philosophy: to craft objects that are not only functional but also emotionally resonant,” says Stefan Büscher, CEO of Porsche Lifestyle Group.

Porsche, with its legacy of engineering excellence and motorsport triumphs, and Smeg, renowned for its iconic appliances and Italian design flair, have come together to create a collection that is as bold as it is beautiful.

Vittorio Bertazzoni, Chairman of Smeg adds, “At Smeg, we believe in creating products that bring joy through design and performance.” Regarding the Porsche collaboration, the chairman proclaims, “Collaborating with Porsche has allowed us to push the boundaries of what a kitchen appliance can represent. This collection is a tribute to craftsmanship, to legacy, and to the beauty of everyday rituals.”

Honoring a Racing Legend

The Porsche x Smeg collection celebrates Porsche’s first overall victory at the 24 Hours of Le Mans in 1970. Its centerpiece is a limited-edition series inspired by the legendary Porsche 917 KH in Salzburg Red, the car that secured that historic win.

The series features a red fridge and a matching coffee machine, each limited to 1,970 numbered units. These exclusive pieces serve as design statements infused with Porsche’s motorsport heritage. Additional limited ranges in Carrara White Metallic and Shade Green Metallic, two signature Porsche finishes, extend the collection’s appeal. Each appliance showcases matte black accents, refined striping, and sculptural silhouettes, expressing the blend of speed, craftsmanship, and elegance that defines both brands.

From the roar of the racetrack to the quiet tea in the kitchen, Porsche x Smeg represents a new era of design-driven luxury. Take a moment to explore a preview of the collection.


The Porsche x Smeg Collection

Fridge 917 Salzburg – Porsche x Smeg

Limited to 1,970 numbered units, the 917 Salzburg Fridge pays homage to Porsche’s legendary victory at Le Mans. The “917 Salzburg Red” color, Porsche racing stripe, and number 23 emblem mirror the original car’s livery. A matte black handle and darker interior details enhance the refined aesthetic, turning a household appliance into a collector’s showpiece.

Bean-to-Cup Coffee Machine 917 Salzburg – Porsche x Smeg

Also limited to 1,970 pieces, this compact yet powerful coffee machine reflects Porsche’s racing DNA. Finished in Salzburg Red with Porsche lettering and number 23 markings, it includes matte black details that echo Porsche design cues. A built-in grinder ensures every cup starts with freshly ground beans. The result is a perfect blend of performance, craftsmanship, and design.

Fridge – Porsche x Smeg

This 270L refrigerator with a 26L freezer draws design inspiration from the Porsche 911 GT3 RS. Available in Carrara White Metallic and Shade Green Metallic, it features a Porsche stripe across the body, matte black accents, and a darker interior finish. The design perfectly balances German precision with Italian flair.

Toaster – Porsche x Smeg

Blending Smeg’s 1950s-inspired design with Porsche’s bold styling, the toaster stands out in Carrara White Metallicand Shade Green Metallic. It includes a Porsche stripe and a numbered control knob. With six toasting levels and three functions—Reheat, Defrost, and Bagel—it delivers performance with unmistakable Porsche style.

Kettle – Porsche x Smeg

The 1.7L kettle unites form and function with signature Porsche-inspired detailing. The Porsche stripe, matte black handle, and base create a sleek visual effect. The Soft Opening lid, stainless steel filter, and automatic shut-off at 100°C ensure convenience and safety, while the temperature gauge features custom Porsche markings.

Blender – Porsche x Smeg

A versatile kitchen statement, the blender combines functionality with high design. It offers four manual speeds and three preset programs—Smoothie, Green Smoothie, and Ice-Crush—plus a Pulse mode for control. The body’s Porsche-inspired finishes and numbered accents create a powerful visual connection between design and performance.

A New Chapter in Functional Luxury

The Porsche x Smeg collaboration represents a harmonious fusion of form and function in the home. It celebrates legacy, innovation, and the pursuit of beauty in everyday routines. Each appliance captures the essence of Porsche’s racing heritage and Smeg’s mastery of domestic design, ultimately redefining what performance looks like — both on the road and in the kitchen.