By Phillip D. Johnson
When great minds comes together, one has to spread the word as far as they can. John Frieda is the last word on achieving greatsummer hair and Rachel Roy is an on-the-go designer who needs to look great at all times; which resulted in their new partnership: JOHN FRIEDA® FRIZZ-EASE® (LIMITED EDITION) MINI KITS DESIGNED EXCLUSIVELY BY RACHEL ROY. John Frieda® Hair Care has enlisted designer Roy to create an exclusive case to house travel sizes of the brand’s essential frizz formulas, offering the perfect jetset-ready kit for smooth, sleek hair at home or on the go.
When it comes to fighting frizz, there’s no more effective arsenal than the John Frieda® Frizz-Ease® collection. As the ultimate frizz authority, John Frieda® Hair Care has the prescriptive regimen to foster smooth, straight hair or soft, defined curls for frizz-free summer style. The two mini kits will be debuted as a part of the designer’s Rachel Rachel Roy line: one for straight styles, and one for curly looks. Developed to deliver maximum frizz protection during the hot, humid summer months, the travel-friendly kits are a must for weekends at the beach or vacations abroad.
The Straight Style Frizz-Ease® Mini Kit includes: Frizz-Ease® Smooth Start® Repairing Shampoo, Frizz-Ease® Smooth Start® Repairing Conditioner, Frizz-Ease® Sheer Solution™ Lightweight Frizz Control, Frizz-Ease® 3-Day Straight™ Semi-Permanent Styling Spray, Frizz-Ease Secret Weapon® Flawless Finishing Cream and Frizz-Ease Moisture Barrier Firm-Hold Hair Spray
The Curly Style Frizz-Ease® Mini Kit includes: Frizz-Ease® Smooth Start® Repairing Shampoo, Frizz-Ease® Smooth Start® Repairing Conditioner, Frizz-Ease® Sheer Solution™ Lightweight Frizz Control, Frizz-Ease Curl Reviver Styling Mousse , Frizz-Ease Secret Weapon® Flawless Finishing Cream and Frizz-Ease Moisture Barrier Firm-Hold Hair Spray
“On every woman’s to-do list for summer? Fight frizz and get away,” says John Frieda® International Creative Consultant Harry Josh. “These exclusive kits are a must for anyone who wants to keep her hair sleek and travel in style. Whether you go for a polished, straight style or smooth curl definition, there’s a custom kit for you.”
Roy took inspiration from the John Frieda® brand’s British heritage in creating the kit, incorporating iconic imagery like the underground logo to commemorate the brand’s 25th anniversary.
“Solutions are something every woman looks for,” explains Roy. “Partnering with John Frieda to create an on-the-go kit that looks amazing and comes stocked with hair solutions was fun to do.”
The new JOHN FRIEDA® FRIZZ-EASE® (LIMITED EDITION) MINI KITS DESIGNED EXCLUSIVELY BY RACHEL ROY ($38 each) are available begining this month at www.rachelroy.com.
WHAT THEY COST: $38 each