An invitation-only series of DJ-led evenings with special guests
As Miami prepares for one of its most anticipated weeks of the year, NYLON extends its programming into the city with the debut of NYLON Residency at Mary Lou’s, taking place April 30 and May 1.
Conceived for Race Week, the residency brings music, fashion, and contemporary culture together within an intimate nightlife space. It reflects NYLON’s continued expansion into experiential formats, translating its editorial perspective into curated in-person experiences.
The exclusive residency builds on NYLON’s takeover in Aspen this winter, extending its Membership model into live events and city-based gatherings.
NYLON Membership sits at the center of the concept, offering access to curated cultural events, collaborations, and select experiences. In Miami, it takes shape through DJ-led programming designed for a city that regularly serves as a meeting point for global creative communities.
“Creating spaces where culture moves at race speed is what NYLON Membership is about,” said Bryan Goldberg, CEO of BDG. “For Miami Race Week, we’re bringing our community to Mary Lou’s Miami, where music, fashion, and nightlife come together at the center of one of the city’s most high-profile weeks.”
Presented in partnership with MINI USA, the residency will feature an on-site display of the Countryman and Cooper 2-Door models, alongside design-led activations and limited-edition elements inspired by motorsport culture.
Bio-Oil will also be present with a curated skincare offering available throughout the two-night program.
“We’re thrilled to partner with visionary innovators like NYLON. Bryan and his team continue to push boundaries across media, publishing, and marketing, and their marquee events consistently set the standard. We’re excited to bring this collaboration to Mary Lou’s for its first Miami Race Week,” said Joe Cervasio, Co-Founder and Managing Partner at Mama Hospitality.
To learn more or apply for NYLON Membership, visit nylon.com/membership.