Tommy Hilfiger and Cadillac FORMULA 1® Turn Miami Into Fanwear Style

Launching ahead of the 2026 Miami Grand Prix, the collection blends racing culture with Miami design language

Miami has a way of turning even the most technical worlds into something cinematic. That energy now extends to Formula 1®, where fashion and performance continue to blur in increasingly deliberate ways.

Ahead of the 2026 Miami Grand Prix weekend, Tommy Hilfiger X Cadillac Formula 1® Team unveiled a Miami inspired fanwear capsule that leans directly into that intersection. The release marks the first chapter of a wider city driven series, designed to interpret the identity of global Formula 1® destinations through a style lens.

For Tommy Hilfiger, Miami remains a natural stage for extending Formula 1® beyond the track, reinforcing the sport’s evolution into a broader cultural force. The collection reads less like traditional fan merchandise and more like a visual translation of place.

The assortment channels Miami’s racing identity through bold graphic language, stylized palm motifs, and skyline imagery framing Formula 1® cars. Hoodies, graphic T shirts, and caps form the core offering, designed in relaxed silhouettes that reflect the city’s effortless but expressive character. A pink colorway runs through the range, anchoring it firmly in Miami’s signature aesthetic.

“We wanted to celebrate our first home race with fans by combining Miami’s energy with the team’s momentum in a spirited, wearable collection,” said Cassidy Towriss, Chief Brand Advisor, Cadillac Formula 1® Team. “The Tommy Hilfiger Miami fanwear capsule offers a fresh, fan-first way to mark the Miami Grand Prix, bringing together the vibrant design and colors of Miami while honoring the key pillars of our Formula 1® story — the cars, the team and our drivers.”

The drop sits within a broader Tommy Hilfiger x Cadillac Formula 1® Team fanwear collection, which elevates team identity through co branded essentials and replica styles inspired by official kit. The range includes driver caps, polos, and T shirts, crafted with performance detailing and technical finishes.

More broadly, the collaboration reflects Formula 1®’s continued evolution into a global intersection of sport, fashion, and entertainment. Tommy Hilfiger has long been part of that shift, and the Cadillac Formula 1® Team’s 2026 entry signals a new chapter of American presence within the sport. The Miami Grand Prix marks the team’s fourth race of the season following strong performances in China and Japan, as momentum builds into its home race weekend.

The capsule will be available from April 22 on Tommy.com and cadillacf1team.com, as well as in select Tommy Hilfiger stores and through wholesale partners. The brand also invites fans to join the conversation across social platforms using #TommyHilfiger, @TommyHilfiger, and @CadillacF1.