A Supercar Saturdays Florida collaboration brings more than 100 extraordinary vehicles and an international roster of celebrities to the Seminole Hard Rock before the rally’s journey to Mexico City.
Gumball 3000 returns for its 27th Annual Rally, “The Road to the World Cup,” with the highly anticipated Flag Drop and Roll Out taking place on Friday, June 5, 2026, at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. Presented in collaboration with Supercar Saturdays Florida, the event marks the beginning of a 3,000-mile rally from Miami to Mexico City, bringing together performance cars, celebrity participants, and global car culture in one of the motoring world’s most recognizable spectacles.
The Flag Drop and Roll Out will take place from 9:30 a.m. to 12:30 p.m. in the South Lot across from the traditional Supercar Saturdays Florida show area, bringing together an impressive display of engineering, celebrity culture, and global attention before participants set off toward Mexico City and FIFA World Cup 26™ festivities.
The 2026 route spans Miami, Amelia Island, New Orleans, Austin, San Miguel de Allende, and Mexico City, tracing a cross-continental expedition that blends collector-car culture, entertainment, and international visibility across North America.
More than 100 vehicles are expected to participate, ranging from Bugatti, Ferrari, Lamborghini, Pagani, McLaren, and Porsche GT models to rally-spec machines, bespoke creations, and ultra-rare collector automobiles rarely seen outside private collections. For enthusiasts, the event offers something closer to a moving exhibition of craftsmanship, speed, and mechanical artistry than a traditional car gathering.
The rally will once again be led by Gumball 3000 Founder Maximillion Cooper alongside a roster of celebrities, athletes, musicians, creators, and motoring personalities representing more than 40 countries. Confirmed names include Grammy Award-winning artist EVE, Michelle Rodriguez, deadmau5, Afrojack, Vikkstar, Patrice Evra, Kamaru Usman, DailyDrivenExotics (DDE), Juca Viapri, Jimmy Graham, Bun B, CUCO, and Slawn, with additional surprise guests expected throughout the rally.
Festivities begin the evening prior on Thursday, June 4, as Gumball 3000 takes over the Guitar Hotel for its official launch celebrations and a DAER Nightclub event featuring internationally acclaimed DJ and producer Afrojack.
On the morning of June 5, anticipation will culminate as a surprise global celebrity guest waves the ceremonial starting flag, sending participants rolling out from the porte-cochère of the Guitar Hotel and onto the rally’s opening stage.
As part of the collaboration, Supercar Saturdays Florida will host a curated registered car showcase and rollout staging experience, while registered participants will receive access to an exclusive VIP breakfast inside Seminole Hard Rock Hotel & Casino. Registration is required for show cars and rollout participants.
Open to the public and free to attend, the event is expected to draw enthusiasts, collectors, photographers, and fans eager to witness one of South Florida’s most anticipated automotive lifestyle gatherings of the summer.
Beyond the spectacle, Gumball 3000 continues its philanthropic mission through the Gumball 3000 Foundation, supporting youth-focused initiatives and charitable programs worldwide. In 2025 alone, the Foundation raised more than $2 million for youth projects globally.
The rally will conclude at Mexico City’s historic Monumento a la Revolución, where a large-scale Gumball Festival is expected to welcome more than 250,000 attendees ahead of the FIFA World Cup 26™ opening match at Estadio Azteca.
Show cars and rollout participants may register in advance through the Supercar Saturdays Florida website, while attendance for spectators remains free.
REGISTRATION REQUIRED FOR SHOW CARS & ROLL OUT PARTICIPANTS
Register at:
https://supercarssaturdayflorida.com