After a brief hiatus, Rare Shades is bringing its latest iteration, Rare Shades 7, on May 16, 2026 to a very special venue in New York: Wildflower Studios.
Rare Shades helps convey the emotional impact of Porsche’s sports cars and will host Rare Shades NYC at Wildflower Studios.
Rare Shades is a traveling show produced by 000 Magazine to be a living forum, a gallery of carefully selected cars that will start conversations, stir creativity, and enable newcomers and the most fanatic fans to see Porsche in a brand new light.
The first Rare Shades held in 2018 at Canepa, redefined expectations for car “shows” and provided an entirely different avenue into appreciating Porsche as a marque.
Wildflower Studios
Wildflower Studios, a 775,000-square-foot, production facility in Queens is a seven-story structure developed by lifelong New Yorker and film industry veteran Robert De Niro, real estate visionary Adam Gordon, and Raphael De Niro. The building was designed by the groundbreaking architectural firm Bjarke Ingels Group.
Built from the ground up on former Steinway & Sons land, it is the first vertical film studio— the first of its kind— that strove to build in all of the necessary infrastructure to support the film industry properly.
The dramatic and beautifully modern “elevated street” that houses 5 of the 11 total sound stages will host the main show for Rare Shades 7, permeating splashes of color into the industrial, monotone space.
Rare Shades NYC
Rare Shades NYC is a one-day-only exhibition dedicated to Porsche’s most rare and unusual colors, where automotive design is treated as a cultural language rather than a product display. Presented by 000 Magazine during NYCxDESIGN Festival, the event sits at the intersection of design, engineering, and contemporary culture, re-framing the automobile as a medium of expression, identity, and material storytelling.
As an official fixture of New York City Design Week this event helps convey the emotional impact of Porsche’s sports cars, both as tools for the road and as coveted design objects while sitting still.
Rare Shades 7 will debut a quartet of films that tell stories about exciting Porsche colors. This series will help honor the return of Rare Shades and its NYC show on May 16, and explore each color’s history and the people who have created, preserved, and cherished these hues over time. Rare Shades will present a meet and greet with Justin Roeser, director of the film Birch film.
Set within Wildflower Studios in Astoria – Queens, the experience unfolds inside a purpose-built film production facility conceived as a new kind of creative infrastructure—part studio, part architectural experiment, and part cultural stage.
Within this context, Rare Shades NYC becomes more than an exhibition— it operates as a designed experience. Each Porsche is selected not only for rarity, but for how its color defines identity.
These rare and unusual factory and bespoke finishes shift perception of form, proportion, and presence. Rather than static objects, the cars become studies in color, industrial design, and emotional response.
The environment of Wildflower Studios amplifies this approach. As a working production facility, it introduces cinematic scale, controlled spatial sequencing, and narrative structure. Visitors move through the space as if entering a film set—each moment composed and staged to emphasize material, surface, and detail. This transforms the encounter from observation into experience, aligning automotive design with cinema and installation art.
Rare Shades NYC has evolved into one of the most anticipated gatherings within the 000 ecosystem, driven by rarity, curation, and cultural relevance. What distinguishes it is not scale, but concentration: a single day in which a highly selective set of vehicles, people, and ideas come together. The result is a moment outside traditional automotive or design programming.
Positioned within NYCxDESIGN Festival, the event connects automotive culture to the broader design world—alongside architecture, fashion, product design, and contemporary art. It asserts that automotive color is central to how objects are experienced, remembered, and valued.
Rare Shades NYC ultimately exists as a statement on design as experience. It reframes the automobile as a cultural artifact and elevates color as a primary expressive tool. For one day, it brings together a focused audience inside a cinematic architectural environment at Wildflower Studios to explore what happens when engineering, design, and culture are treated as one continuous language.
Join 000 and attend Rare Shades 7 NYC on May 16.
