Presenting his debut collection of vases Lee Broom will convert his Shoreditch store into a contemporary flower shop during LDF September 2015
To celebrate the launch of Lee Broom’s first collection of vases, for one week only, his flagship store will become ‘The Flower Shop’. Available exclusively at the store, the ‘Podium’ vases will take centre stage in an immersive floral display throughout the store which will be completely re-designed for the event.
Following the success of his recent award winning Milan show ‘The Department Store’, Lee Broom will also be presenting his new 25 piece collection for the first time in London. Furniture, lighting and accessories will be presented in glass display cases and on marble plinths surrounded by a sweeping display of fresh flowers inspired by Broom’s collections.
In the basement of The Flower Shop will be The Flower Shop Kitchen where Pip McCormac, acclaimed food writer and Lifestyle Director of Red magazine, will be creating edible floral treats from his book ‘The Herb & Flower Cookbook’ during the week. These will include Rose Skewers, a fusion of strawberry, mint and sugared rose petals and The Dirty Nastini a floral take on The Dirty Martini.
“With every London Design Festival we like to transform our space into something new and 2015 will be no exception. With brand new products, a profusion of flowers and edible floral treats, it is sure to be a complete sensory experience.” Lee Broom
The Podium vases play with the sculptural quality of balance and asymmetric silhouettes. Combining heavy weight marble with transparent glass, the collection continues Broom’s fascination with opposing materials brought together to create playful yet elegant pieces. The three glass vessel shapes are interchangeable between either the round white or black square marble base and can be selected in the desired combination. Podium is only available for purchase exclusively at Lee Broom’s flagship store or online at leebroom.com.
The Lee Broom brand continues to grow with 2015 being a catalyst year. The launch of The Department Store, Lee Broom’s largest and most ambitious collection to date, was one of the most talked-about and critically acclaimed collections in Milan and named by The Milano Design Awards as one of the top 15 exhibitions during Salone this year.
Lee Broom was also awarded the prestigious Queen’s Award for Enterprise in 2015 – the UK’s highest accolade for business success, presented by Her Majesty The Queen in July this year. Lee Broom received the award for outstanding achievement in International Trade in recognition of achieving significant international growth over the last 3 years.
VISIT LEE BROOM DURING LONDON DESIGN FESTIVAL
Shoreditch Design Triangle
Electra House, 95 Rivington Street, London, EC2A 3AY
Dates: Wednesday 23 September – Sunday 27 September
10am – 7pm Wednesday – Saturday
11am – 6pm Sunday
LEE BROOM ONLINE