Pininfarina, the legendary Italian design house known for shaping some of the world’s most iconic creations, celebrated its 95th anniversary with an evening of reflection, innovation, and inspiration at the Pérez Art Museum Miami. The exclusive event united leaders from the design, architecture, automotive, and business communities to honor nearly a century of creativity and reveal the company’s continued vision for the future.
Founded in 1930 by Battista “Pinin” Farina, the company has long stood as a symbol of elegance, innovation, and human-centered design. From the sculpted lines of classic Ferraris (the to visionary architectural and product design projects, Pininfarina has consistently advanced its mission of designing the future through the lens of human experience.
Over the decades, Pininfarina’s multidisciplinary approach has expanded beyond the automotive world to influence architecture, transportation, product design, and user experience. The company has collaborated with world-changing brands including Coca-Cola, Lenovo, and Ferrari. With offices in Italy, Germany, the United States, and China, Pininfarina represents Italian excellence with global reach, uniting craftsmanship with technology, form with function, and emotion with innovation.
Among Pininfarina’s most iconic Ferrari designs are the 1987 Ferrari Testarossa, the Ferrari 250 GT Lusso, the Ferrari 275 GTB, the Ferrari Dino 246 GT, and the Ferrari 365 GTB/4 Daytona, each of which forms part of a lineage that extends to the Ferrari F40. The Testarossa captured the spirit of its era through its wide body and striking side set the standard for bold yet refined performance design. At Pebble Beach Car Week 2024 a mystery buyer acquired a one‑off from Automobili Pininfarina and was first presented during Monterey Car Week. Months later it was revealed the mystery buyer was an infamous auto collector, none other than Michael Jordan. Adding a bespoke Pininfarina creation to his private collection only underscores the house’s status among the world’s most discerning collectors. Beyond automobiles, Pininfarina’s influence reaches architecture and product design, exemplified by the landmark Torre Única residential tower in Buenos Aires’ Puerto Madero district, where the firm reinvents luxury urban living through innovation, elegance and human‑centered design.
An Evening of Innovation and Inspiration
The evening’s program at the Pérez Art Museum Miami reflected both Pininfarina’s heritage and its forward-looking spirit. The night opened with remarks by the Consul General of Italy in Miami, Hon. Michele Mistò, alongside Pininfarina of America’s leadership team: Claudio Da Soller, General Manager; Paolo Trevisan, VP of Design; and Samuele Sordi, Chief Architect Officer. Their presence underscored the company’s enduring commitment to creativity and collaboration.
A highlight of the evening was the panel discussion, “A Journey Through Design: 95 Years of the Pininfarina Ecosystem.” The conversation brought together C-level executives and leading voices from architecture, interior design, product, industrial, and mobility design sectors. Panelists explored the evolution of Pininfarina’s design language in a changing world, reflecting on how its philosophy continues to shape meaningful human experiences and inspire innovation across global markets.
Empowering the Next Generation of Designers
Pininfarina also announced a new scholarship program in partnership with Istituto Marangoni Miami, providing one full and two half-tuition scholarships for the Master of Fine Arts in Interior Design program, totaling more than $100,000. This initiative supports aspiring designers in advancing their education while strengthening the connection between academic excellence and real-world design innovation.
“As Pininfarina marks 95 years of design excellence, our first decade across industries all over the Americas shines with five consecutive years of double-digit growth. With over 300 projects across industries, we are now the leading name in premium branded residences and continue to be a trusted partner for Fortune 100 companies and innovators in product design and mobility,” said Claudio Da Soller, General Manager at Pininfarina of America.
The evening concluded with a teaser premiere of Pininfarina’s forthcoming documentary, Story of a Legend. Pininfarina, produced by Flair Media Production in collaboration with Rai Documentari. The film captures the people, stories, and spirit that have shaped 95 years of innovation and continue to define the company’s vision for the next century. It presents a vivid portrait of a family that has profoundly influenced Italian style.
During the cocktail reception, guests experienced a curated exhibition that brought Pininfarina’s multidisciplinary legacy to life. Displayed scale models, modular furniture collections, and framed visuals highlighted the firm’s distinctive approach to form and function. A selection of Pininfarina-designed automobiles from private collectors celebrated its automotive heritage, including a 1965 Ferrari 275 GTB, 2015 Ferrari Sergio, and Automobili Pininfarina Battista Novantacinque.
The Barn Miami, a distinguished classic car dealership known for its curated collection of rare and historically significant automobiles, partnered with Pininfarina for the anniversary celebration by providing several of the showcased cars. Their collaboration enhanced the exhibition’s authenticity and paid tribute to the enduring partnership between collectors and designers who preserve the artistry of Italian automotive design. Also present at the event was the newly-opened Braman Automobili Pininfarina of Palm Beach in West Palm Beach, Florida, the brand’s dedicated dealership catering to high-performance luxury car clients in the Sunshine State.On the waters of Biscayne Bay, boats designed by Pininfarina offered a striking demonstration of the brand’s timeless elegance across all design disciplines.
A Legacy That Shapes the Future
Pininfarina’s 95th anniversary was more than a milestone; it was a reaffirmation of a legacy built on creativity, precision, and human emotion. The celebration at Pérez Art Museum Miami showcased how the brand continues to bridge heritage and modernity, turning design into an enduring expression of art and purpose.Pininfarina is in the business of making dreams come true and will continue to do so. With its eyes set firmly on the future, Pininfarina stands poised to shape the next century of innovation, inspiring the world through the beauty of thoughtful design.