Where luxury meets speed across the Formula 1® season
Louis Vuitton returns to Formula 1® in Miami this season where the sport’s most visible podium moment once again becomes part of the Maison’s evolving presence within the Championship. In a city defined by scale visibility and spectacle the winning trophy is staged through the House’s bespoke Trophy Trunk turning a sporting conclusion into a carefully framed moment of presentation.
Miami has established itself as one of Formula 1®’s most closely watched destinations where entertainment sport and global audience converge in a single setting. Within this context the podium operates not only as ceremony but as image making broadcast instantly across a worldwide stage where luxury and performance increasingly overlap. The Louis Vuitton logo will also appear across trackside signage in Miami, integrated into the visual identity of the race weekend.
Across the 2026 season Louis Vuitton extends its presence to all 24 Grands Prix with each race accompanied by a dedicated Trophy Trunk designed for the ceremony. Rather than isolated appearances the partnership unfolds as a continuous visual system across the championship reinforcing a consistent language of presentation from circuit to circuit.
The season itself opened with a pre-season collaboration featuring all 22 drivers across 11 teams captured during testing in Bahrain ahead of the Formula 1 Qatar Airways Australian Grand Prix 2026. It presents a rare pause in a sport defined by movement a composed alignment before the season begins.
At the center of it all remains the ultimate symbol, the Formula 1® World Championship trophy enclosed within the Louis Vuitton Trophy Trunk, designed not only to carry victory but to define how it is seen.
Beyond Miami the partnership expands further with Louis Vuitton named Title Partner of the Formula 1 Louis Vuitton Grand Prix de Monaco 2026 reinforcing a relationship rooted in the Principality and its long-standing connection to motorsport. That connection first began in 2021 alongside the Automobile Club de Monaco when the House introduced its Trophy Trunk for the Monaco Grand Prix.
The Maison’s relationship with movement extends beyond Formula 1® shaped through projects such as the Louis Vuitton Classic Run where design engineering and travel intersect.
The 2026 season introduces a structural shift in Formula 1® with lighter cars new hybrid power units running on sustainable fuel and expanded teams including Cadillac and Audi. Madrid also joins the calendar extending the sport’s geographic and cultural reach.
Within this evolving landscape Louis Vuitton remains a constant presence not documenting victory but shaping how it is ultimately presented.
