By Phillip D. Johnson
Casio America, Inc. is celebrating the 30th anniversary of their G-SHOCK watch brand by announcing a collaborative limited edition release with Eminem. The collaboration was announced on August 7th 2013 with an unforgettable exclusive performance at G-Shock’s Shock The World event in New York City. The GDX6900MNM-1 timepiece, available December 7, 2013, takes the newly-revamped XL-6900 watch face and personalizes it with Eminem iconology for a watch that is not only ruggedly functional, but also stylish & streetwise. This particular piece could appeal to both watch enthusiasts and diehard fans of the Detroit rapper. Although you can click here to find a wide variety of different styles of watches, it is clear that the Eminem x G-SHOCK collaboration is a blend of styles that appeals to all kinds of fashion enthusiasts.
Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 pays homage to Eminem’s rise from one of the Worlds most rugged urban terrains – the streets of downtown Detroit. As tribute, the skyline of Detroit is printed in bold red on the upper watchband. The watch face and band loop sport the reverse “E” from his stylized moniker, while the watchcase back and lower watch band are personalized with an autograph of his alter ego, “Shady”.
This new G-Shock reliably features the rugged functionality that sets the G-SHOCK brand apart, with Shock Resistance, 200M Water Resistance, Auto LED Super Illuminator, 5 Daily alarms with Flash Alert, 48-City World Time, and Multi-Home settings.
The multi-faceted Eminem (also known as Slim Shady and by birth name Marshall Mathers) is a multi-platinum, 13-time Grammy Award winning rapper, record producer, songwriter and Oscar winning actor, who has sold over 80 million albums worldwide. An avid watch collector, Eminem is seen wearing G-SHOCK throughout many of his music videos and performances, making this collaboration a natural expression of mutual respect and appreciation. Being one of the most recognized and accomplished hip-hop artists of our time, this limited edition collaborative watch with Eminem crowns a long history of hip-hop partnerships for G-SHOCK.
“With hip-hop it’s as much about where it’s from as who it’s for,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans.”
The limited edition GDX6900MNM-1 Eminem men’s watch will retail for $180, and is avaiolable through selected department stores and fashion boutiques, key jewelers, and the G-SHOCK NYC Soho store.