ECONOMICAL PROFITS

The 33rd edition of Colombian fashion week has opted for putting sustainability as its main theme. The fashion event which is probably the biggest in Latin America, has decided to connect Colombiatex and Colombiamoda for the second time. Gathering the technisism of the fashion industry presenting expositors of fabrics, sewing machines and new processes for the clothing creation, meanwhile on the other side also the main shows of collections on the runway.

It also opted for inclusivity in most of their shows, proving that the inherited culture its growing more and more.

It showcased a total of 22 runways, 400 expositors and had an assistance of 50’000 people, closing the event with historical cyphers according to Carlos Eduardo Botero, executive president of Inexmoda institut of exportation and fashion for its acronym in Spanish, who are in charge of setting up the whole event every year. The event gathered a total amount of 11.300 buyers, closing with historical sales.

Photo: Cámara lúcida

After presenting the event digitally in 2020 and a hybrid between physical and digital in 2021, the event came totally in real flesh this year. Showcasing trends forum at the knowledge pavilion as usual, giving conferences about the new shapes of the fashion industry post COVID.

1.400 buyers were international, giving the chance every time more to show the local talent to new horizons. There were big delegations from the USA, Costa Rica, Panama, Ecuador and so on.

According to ProColombia reports this amount of international buyers, projects new chances to export, ascending up to 33 million dollars, as well as informed by Inexmoda. These cyphers are very relevant now that shows up possibilities to keep growing the local economy, recovering the fashion industry from all the losses during the pandemic. Presenting the potential that Colombiamoda has and keeping its status in Latin American fashion.

The organisers told the news they were more than happy with the results this year, it exceeded their expectations. They also secured that those days dedicated to the textile and fashion industry demonstrated the perfect chance to impulse the economical growth that we as industry have been through.

Photo: Cámara lúcida

Now that the consumerism of apparel and the increasing of exportations show up a scenario of ideal connections to make business, promoting entrepreneurship, visualising Colombian artisanal ways of garment creation and more.

Medellín has become very popular lately thanks to many songs of several artists, mostly Reggaeton ones, where they present the city as a hot stuff to check, providing more interest in several publics that are showing up in the Aburra Valley. There was an assistance of 25.000 people on the 22 runways from what’s denominated as Colombian fashion week. Besides that a participation of 18.500 people in the academic spaces, such as the knowledge pavilion and the trends forum mentioned before.

The big ideal was to showcase conscientious fashion, from the sustainable point of view, trying to present clothes with reduction of the impact on the environment, treasuring ancestral and social techniques while contributing to the wellness of the community.

The big ideal was to showcase conscientious fashion, from the sustainable point of view, trying to present clothes with reduction of the impact on the environment, treasuring ancestral and social techniques while contributing to the wellness of the community.

The exposures were filled with several proposals, such as jeanswear, beachwear and underwear mainly.

PARTICIPANTS

The shows provided on the event had expositors that have been on it for some while, but also some new brands and designers presenting their collections. As well as academic proposals for people to know the new promising faces from the local market.

Besides that the closing spots chosen for each day were emblematic places from the city, as well as the inaugural runway, for visitors to see the city from different perspectives each day.

The inaugural runway from Juan Pablo Socarrás in alliance with Coca Cola did his collection A-mar connecting indigenous communities and afro-descendant artisans, as mentioned before it took place outside the main area for the whole event, it was showcased in a church at fraternity ITM, evoking diverse feelings that connect us in pro of a same ideal: elevating latin american fashion.

Photo: Juan Moore

Her midi dresses with halter neck become the ideal option for being stylish. Merge them with gladiator sandals or flats will create a lighter look, nevertheless adding stilettos will add a formality seal.

Photo: Cámara lúcida

Photo: Cámara lúcida

Feliza, one of the pacific Colombian coast women, had a homage. As the designer Diego Guarnizo explained he wants fashion to become a vehicle of survival of national culture.

Eclectic colours and vibrant prints were shown in the collection, and again fringes played an important role on it, mostly in long leather skirts and dresses, definitely a trend thriving on. Something remarkable from the casting in the collection is that every woman walking down it was afro-descendant, and their expressions were always happy.

Something remarkable from the casting in the collection is that every woman walking down it was afro-descendant, and their expressions were always happy.

GENDERLESS FASHION

The Gef collection in collaboration with Maluma was named The Art of the Dreams named just like his foundation. It let us the feeling of believing in your dreams, this is the first collection in alliance with a local brand just after doing a collab with french brand Balmain last year.

In his own words: “I’ve trying to always keep on growing as much as when I was a kid. What we see in this collection is a colorful city and positivism, I feel very proud of my culture.”

Gender was taken aside on the collection, fluid denim pieces, oversize blazers, and long sweatpants were the most important this time. Vibrant colors, transparencies and cropped pieces were worn equally by boys and girls, leaving gender tags behind.

Photo: Cámara lúcida

The True runway in alliance with Johnnie Walker named as True walkers was focused on streetwear mainly. It was the first collection ever that they presented on the event and they did it on top of the top. They have chosen the 4th south bridge for the show which closed the first day and had an after party in the most famous skate park from the city, something never seen before.

The show started with bikers and skaters riding through the street and then the models starting to walk on the fully lighted and longest spot chosen in the whole fair.

Urban silhouettes, cropped pieces, very colourful and flowered printed (very on time now that flowers festival was just right ahead at the beginning of August) were the main proposals from Daniela Valencia, creative director from the brand.

On her own words: “True since it was funded has always been genderless, we don’t attach to the big trend going on, we were just born with it“.

Photo: Juan Moore

The styling and casting direction was under the curatorship of UNO X UNO, a promising model agency and fashion producer from the city that is always proposing avant grande ways of seeing fashion, recognised for their diversity in their casting as well as in their crew, someone to definitely keep also your eyes on.