CANNES, SATURDAY MAY 17TH 2014: Rita Ora, chart-topping, globally recognized singer-songwriter and influential style icon, kicked off the film festival’s first weekend and performed to an intimate, celebrity-filled crowd at Le Club by Albane to celebrate Belvedere Vodka’s, the world’s original luxury vodka, return to Cannes for the seventh year.
The world’s most celebrated names in film, music and entertainment took in the stunning French views of La Croisette while watching Rita Ora perform some of her greatest hits including “How We Do” and tracks off her album launching in September, “I Will Never Let You Down” exclusively for Belvedere Vodka. With music legends Prince and Gwen Stefani lending their voices and DJ Calvin Harris offering up his producing skills, this album is sure to hit the charts.
Guests in attendance including Rita Ora, Jason Statham, Rosario Dawson, Neneh Cherry and Theophilus London enjoyed specialty Belvedere Vodka cocktails, created by the brand’s Head of Spirit and Creation, Claire Smith.
“Belvedere is thrilled to be rocking Cannes for our seventh year. An extraordinary and glamorous time, perfect for us to celebrate with Rita Ora at Le Club by Albane.” says Charles Gibb, President of Belvedere Vodka.
Set against the backdrop of the legendary Croisette in Cannes, Rita Ora along with musician and visionary Theophilus London were presented with their exclusive Limited Edition personalized Silver Sabre.
It is Ora’s Spring anthem-worthy hits and striking edgy style that made her the perfect match to be a part of this year’s Le Club by Albane with Belvedere Vodka on May 16th in Cannes.
BELVEDERE VODKA
Born of Rye, Water and Character.
First created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate it’s all natural, additive free character. Made entirely from Dankowskie Rye and blended with water from its own pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.
Belvedere is available in top nightclubs and restaurants around the world and at all fine wine and spirits retailers.
In 2013, Belvedere Vodka launched a new global advertising campaign – Know the Difference – highlighting the brand’s unrivalled quality and rich heritage of Polish vodka-making. The campaign speaks to the brand’s identity and consumer and showcases the purity and character of the super premium brand whilst encouraging consumers not to compromise on the standard of their vodka.
PHOTO GALLERY
(Click on thumbnails to enlarge)
