As Miami prepares for the FIFA World Cup 2026™, Seminole Hard Rock Casino Hollywood is stepping into the city’s expanding tournament landscape as an Official Host City Supporter, bringing its entertainment-driven approach to one of the world’s biggest sporting events.
The partnership places the South Florida destination at the center of the region’s World Cup activity, extending the energy of the matches beyond the stadium and into the city’s nightlife, hospitality, and fan experiences.
Throughout the tournament period, the property will host a series of World Cup-inspired events, live performances, and fan programming designed to draw international visitors and locals into the celebration. Its presence will also extend to the FIFA Fan Festival™ Miami at Bayfront Park, where guests can expect interactive experiences, entertainment, giveaways, and branded activations running from June 13 through July 5, 2026.
“The FIFA World Cup 2026 unites the world together through sport, and the team at Seminole Hard Rock Casino could not be prouder to welcome fans to Florida as an Official Miami World Cup 2026 Host City Supporter,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, and member of the Miami Host Committee Board of Directors. “With our destination minutes from the local excitement at Miami Stadium, we are uniquely positioned to extend the fandom beyond the pitch and make the experience extraordinary for those traveling to South Florida for the tournament.”
The collaboration also ties the resort into the Miami Host Committee’s broader transportation planning surrounding Hard Rock Stadium, helping support expanded access during the tournament.
As the city continues shaping its identity ahead of the World Cup, the addition of Seminole Hard Rock Casino Hollywood reflects Miami’s larger vision for 2026 — one where sport, entertainment, hospitality, and culture move together on a global stage.