Sports Illustrated Swimsuit’s Beach Club and Coppertone Deliver the Ultimate Swim Week Experience

Olivia Attwood and Alix Earle with her signature Sip Margs attend Sports Illustrated Swimsuit Beach Club Presented by Coppertone at W South Beach on May 30, 2025 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for Sports Illustrated)

On May 30, the iconic W South Beach pool deck transformed into a chic summer sanctuary as Sports Illustrated Swimsuit hosted a sun-soaked celebration infused with polished style and beachside ease. The event perfectly captured the spirit of Miami Swim Week—where fashion, sun, and social connection collide in all the right ways.

Alix Earle charmed the crowd with her signature Sip Margs, mingling naturally with fans and fellow influencers. Meanwhile, Coppertone brought a full SPF lineup to the poolside, blending smoothly into the setting and ensuring everyone stayed protected without missing a beat of the Swim Week aesthetic.

The model lineup was nothing short of show-stopping: Camille Kostek, Katie Austin, Denise Bidot, Ilona Maher, Jordan Chiles, Nicole Williams, Penny Lane, Ellie Thumann, and breakout star Remi Bader showed up in true SI fashion—bold, confident, and unapologetically themselves.

Special guests included Love Island’s Olivia Attwood and Kaylor Martin, Bachelor favorites Kelsey Anderson and Joey Graziadei, as well as Jenna Sims and golf pro Brooks Koepka, all embracing the relaxed but refined vibe.

Signature Cuba Libres from Sonrisa Platino Rum and chilled pours of Whispering Angel Rosé were served throughout the afternoon, while a DJ set kept the vibe flowing.

The afternoon unfolded like a perfectly tailored sunbeam—blending relaxed glamour with sharp style. When Sports Illustrated Swimsuit steps into the spotlight, it’s never just about swimwear; it’s a feeling that stays well past the last sip.