An international collective of women leaders will drive 30 luxury cars across four cities, combining philanthropy, culture, and wellness while supporting impactful charitable initiatives.
This spring, CASH & ROCKET will once again take to U.S. highways with a powerful message: when women come together with purpose, real change follows. From April 23 to 26, 2026, the international philanthropic collective will lead its signature car tour through Charleston, Jacksonville, Palm Beach, and Miami, uniting influential women around fundraising, leadership, and social impact.
Founded in 2011 by entrepreneur Julie Brangstrup, CASH & ROCKET has grown into a global force for good, connecting accomplished women across industries and borders. Over the past decade, the organization has generated more than $6.6 million for charitable causes and built a worldwide network of more than 2,800 members. Its community has included Paris Hilton, Ashley Graham, Jodie Kidd, Patricia Arquette, Selita Ebanks, and Michelle Williams.
The 2026 tour will be officially introduced at a press conference on February 13 at The Moore in Miami’s Design District, where organizers will share details on this year’s participants, partnerships, and nonprofit beneficiaries.
Named after Brangstrup’s son and godson, CASH & ROCKET reflects urgency, determination, and action. What began as a small initiative has evolved into an international platform focused on transparency, collaboration, and long-term community investment.
“CASH & ROCKET was created to show what happens when women truly stand together,” said Brangstrup. “When you put powerful women in one room, change happens—not just financially, but culturally and socially.”
A Carefully Designed Four-Day Experience
The 2026 route offers more than a drive between cities. Each stop has been curated to reflect local culture while encouraging meaningful interaction between participants, partners, and communities. Daily programming includes wellness sessions, themed experiences, and public-facing events designed to maximize engagement.
The journey begins in Charleston on April 23 with hospitality and charity programming, followed by Jacksonville on April 24, where participants will take part in waterfront and private dining experiences. Palm Beach welcomes the group on April 25 with golf, retail activations, and press engagements, before the tour concludes in Miami on April 26 with motorsport-inspired programming, a public vehicle showcase, and a final fundraising celebration.
Throughout the tour, participants will drive a fleet of luxury performance vehicles, transforming city streets into moving platforms for advocacy and visibility.
The Heart of the Tour
For many involved, the Car Tour represents the emotional and strategic core of CASH & ROCKET’s mission. It functions as both a major fundraising engine and a catalyst for collaboration, bringing together women from Europe, the Middle East, the Americas, and beyond.
“This experience is about forward motion in every sense,” Brangstrup said. “It’s about building trust, sharing resources, and standing behind causes that deserve global attention.”
Investing in Local and Global Communities
The organization’s charitable partnerships remain central to its work. For the 2026 U.S. edition, CASH & ROCKET will support:
- IMPACT (Charleston): Focused on youth mentorship and academic development
- Style Saves (Florida): Providing essential resources to families in need
- Sumbandila (South Africa): Offering scholarships and leadership programs for high-achieving students
By collaborating closely with local leaders and nonprofit teams, the organization ensures that fundraising translates into measurable outcomes.
“Understanding where support goes—and who it reaches—is non-negotiable for us,” Brangstrup noted. “That connection is what keeps the work honest.”
Expanding a Global Platform
Looking ahead, CASH & ROCKET continues to broaden its international footprint. In 2026, the organization will operate two major tours: the U.S. edition in April and a European route in September, culminating in Madrid. Both finales align with major Formula 1 events, reflecting the group’s commitment to expanding women’s presence in automotive and motorsport spaces.
“Seeing women from all over the world driving together through cities is powerful,” Brangstrup said. “It changes perceptions and opens doors.”
The tours also offer partners and sponsors access to a highly engaged, values-driven community, supported by global media exposure and immersive storytelling opportunities. With a long-term fundraising target of $15 million by 2030, CASH & ROCKET remains focused on building a sustainable model where influence, integrity, and impact intersect.
“To be part of CASH & ROCKET is to belong to something bigger than yourself,” Brangstrup added. “It’s about friendships, solidarity, and using success to lift others.”
With its 2026 U.S. Car Tour, CASH & ROCKET continues to redefine how philanthropy, luxury, and community intersect, leaving a lasting impact on every city it touches.