Sports Illustrated Swimsuit returns to Miami with its much-anticipated official runway show during Swim Week, staged at the iconic W South Beach. The 2025 event spotlights a stunning lineup of models from this year’s issue, new Swim Search finalists, and exciting debuts from some of today’s most talked-about personalities across entertainment, sports, and fashion.
The festivities begin on May 30 with The Beach Club, presented by Coppertone, from 12:00 PM to 3:00 PM. This sun-soaked kickoff will feature beachside bites, curated gifting moments, and beauty activations, setting the tone for the weekend. That evening, the Kick-Off Party runs from 8:00 PM to 11:00 PM, welcoming guests to an evening of high-style mingling, cocktails, and music under the Miami sky.
Complementing the weekend is a private VIP dinner led by acclaimed Chef Raheem Sealey, who has curated a menu spotlighting standout dishes from Miami hotspots KYU, Drinking Pig BBQ, and Shiso.
On May 31, the weekend’s centerpiece arrives: the Sports Illustrated Swimsuit Runway Show, with doors opening at 8:00 PM. This year’s catwalk brings together an electric mix of returning favorites and first-time SI stars—delivering a show that’s as much about presence and empowerment as it is about fashion.
Expect to see Achieng Agutu, Ali Truwit, Alix Earle, Camille Kostek, Denise Bidot, Ellie Thumann, Ilona Maher, Jasmine Sanders, Jordan Chiles, Jena Sims, Katie Austin, Lauren Chan, Nicole Williams, Olivia Dunne, Penny Lane, and Xandra Pohl. Making their SI runway debuts are Bethenny Frankel, Midge Purce, Remi Bader, and Stassi Schroeder—each bringing their own story, confidence, and charisma to the stage.
Throughout the weekend, guests can explore interactive brand activations and exclusive pop-ups from Sports Illustrated Swimsuit’s official Swim Week partners, including Coppertone, MINI, Batiste, and The W South Beach. Additional activations and giveaways will be offered by Anastasia Beverly Hills, Electric Picks, Nine West, Vince Camuto, Radiesse, Smirnoff, Summer Fridays, SLIP, Oh Polly, SipMargs, La Croix, Sally Hansen, and Sean Donaldson Hair.
Ticket Information:
To attend The Beach Club and the Runway Show, reserve your spot [here].
For VIP dinner access, purchase tickets [here].
For more information, visit swimsuit.si.com. Follow Sports Illustrated Swimsuit on Instagram, TikTok and Facebook for updates and exclusive behind-the-scenes content.