Two storied American houses bring a shared legacy of innovation and design to the world of Formula 1.
Tommy Hilfiger entered Miami’s high velocity cadence alongside the newly inaugurated Cadillac Formula 1® Team, shaping a narrative that extended far beyond horsepower and lap times. This was not merely a presence at the Grand Prix, but a carefully orchestrated convergence of two distinctly American forces, each fluent in visual theater and defined by reinvention.
Tommy Hilfiger, which operates under PVH Corp., celebrated the Cadillac Formula 1® Team’s inaugural home race with a series of activations across Miami Grand Prix weekend. Long connected to Formula 1 through decades of partnerships and a personal affinity for the sport, Hilfiger’s presence in Miami felt less like a campaign and more like a continuation of a longstanding dialogue between fashion and velocity.
For over four decades, Tommy Hilfiger has occupied defining cultural intersections across fashion, music, entertainment, art, and sport through bold partnerships. That legacy now extends into Formula 1 through the Tommy Hilfiger x Cadillac Formula 1® Team collaboration, bringing the brand’s signature spirit of “fashiontainment” to a sport experiencing unprecedented global momentum. Cadillac’s arrival as the first new team on the grid since 2016 signals not only expansion, but a recalibration of style, energy, and storytelling within Formula 1.
Across the weekend, a curated assemblage of guests moved through Miami as though navigating successive scenes from a cinematic tableau. Among them were Manon Bannerman, Michael Rainey Jr., Olympic gold medalist Suni Lee, Michael Cimino, Sabrina Quesada, Emma Brooks McAllister, Amanda Diaz, and Spring 2026 campaign star Patrick Schwarzenegger, dressed in the latest TOMMY HILFIGER collection.
Rather than remaining confined to the circuit, the program extended into the city itself. On Saturday evening, guests gathered for an intimate dinner at Casadonna, arriving in the newest TOMMY HILFIGER looks. The evening unfolded with understated elegance, shaped by proximity, conversation, and quiet refinement rather than display.
Earlier, the Cadillac Formula 1® Team transformed Jungle Plaza in Miami’s Design District into an immersive fan destination from May 2 to 3. Racing simulators translated instinct into acceleration, local culinary partners grounded the activation in Miami’s culture, and exclusive Tommy Hilfiger x Cadillac Formula 1® Team merchandise anchored the presentation, including a limited-edition Miami capsule collection inspired by the city’s energy, color, and coastal geometry.
In Miami, fashion and motorsport did not simply coexist. They amplified one another, turning the Grand Prix weekend into a study of movement, identity, and modern American style.