Where sport and entertainment converge across a new kind of tournament-era experience.
The world’s biggest soccer tournament arrives in the United States this summer, extending its presence beyond match play into music, nightlife, and cultural programming across its host cities.
Nelly, Gordo, The Chainsmokers, 50 Cent, and Diplo lead the lineup.
Sports Illustrated introduces SI Beyond the Pitch, a four-city VIP events series across Los Angeles, Dallas, Miami, and New York. Produced in partnership with Medium Rare and Authentic Live, the format extends the tournament experience into live music, nightlife, and curated hospitality environments.
Across the four cities, the series connects sport with entertainment culture at scale, with each stop shaped by the rhythm of the tournament and the energy of its host city.
Tickets and VIP tables go on sale Friday, May 15 at 10AM ET for all four cities. Fans can preregister at SIBeyondThePitch.com.
The announcement builds on SI The Party at Big Game Weekend 2026, which drew thousands of guests across sport, entertainment, and culture.
The event featured appearances by Justin and Hailey Bieber, Travis Scott, Travis Kelce, George Kittle, Jon Hamm, Ciara, and Russell Wilson, alongside performances by Ludacris and The Chainsmokers.
It reinforces Sports Illustrated as a growing presence in the premium live-events space, where major sporting moments extend beyond competition into curated nightlife environments.
THE FOUR-CITY SERIES
The series unfolds across four cities aligned with the World Cup calendar.
Los Angeles opens on June 12 at the Hollywood Palladium, presented by Lenovo, with Nelly headlining opening weekend.
Dallas follows on June 20 at SILO, where Gordo headlines during the group stage.
Miami takes place on June 26 at DAER, again presented by Lenovo, with The Chainsmokers leading the night during group-stage momentum.
New York closes on July 18 at Cipriani Wall Street, where 50 Cent and Diplo headline championship weekend.
Each city reflects a different stage of the tournament, shaping how sport and entertainment converge throughout the summer.
BRAND PARTNERS
Across all four cities, brand partners are integrated into the experience rather than positioned as standalone activations.
Verizon serves as the exclusive connectivity partner across all markets.
In Los Angeles and Miami, Lenovo anchors presenting partnerships tied to event infrastructure and digital experience.
In New York, hospitality programming is shaped by Marriott Bonvoy and BetMGM, alongside a VIP arrival experience from Velocity Black.
Fashion and lifestyle partners appear across cities. BOSS is present in Los Angeles and New York, while Champion and Aéropostale shape experiential elements in Los Angeles. In Miami, Nautica introduces a visual, capture-led activation format.